Course summary
This programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It offers you the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure you will be fully equipped to take advantage of the best opportunities for a successful marketing career. You will develop advanced knowledge of marketing strategies, principles, models, theories and practices, and pick up a practical skill-set that is directly applicable to the workplace across a wide range of sectors. Our 'conversion' Master's can be completed in a single year, from any undergraduate discipline, and offers all the elements of a high-level Master's degree within an innovative and stimulating programme structure. Our approach to learning ensures that our MSc in Marketing stays current with industry developments. The programme is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience.
Modules
The nine modules that you will study use a mix of highly effective learning techniques from modern to traditional, including small-group workshops, lectures, computer-based simulations, interpersonal role-plays, negotiating workshops and marketing pitch presentations.
Assessment method
Our programme employs a variety of assessment methods which are designed to assess knowledge, competencies and skills that are required in the role of a modern marketer. Just like the industry, we do not run our programme around exams – in fact there are no exams. Just intensive real-world learning that helps you gain relevant knowledge, quickly and effectively. All assessments are done by a portfolio of work-based assignments.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
International applicants
When you are thinking about studying overseas, it is important that you understand all the costs involved and budget accordingly. It is essential to budget for your studies prior to leaving your home country and to arrange all your funding for BOTH your tuition fees and your living costs. In addition, it is important to check all immigration requirements regularly and before travelling, as they can change. Students without the necessary visa will be refused entry to the UK. You should allow plenty of time to organise your visa and ensure you are aware of all your responsibilities under the terms and conditions of your visa. Please note that the advice provided via the University is the Student Visa category of the UK's Points Based Immigration Scheme. For further information, please visit the United Kingdom Visas and Immigration (UKVI) website: www.gov.uk/government/organisations/uk-visas-and-immigration.
Entry requirements
This programme is open to graduates from any discipline and does not require business or management study to be completed at undergraduate level. Our minimum entry requirement for this programme is a degree at 2:2 (lower second class) UK Honours level (or a degree from a non-UK institution which is judged by the University to be of equivalent worth).
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | Overall - 6.5 with: Listening - 5.5 or above; Reading - 6.0 or above; Speaking - 5.5 or above; Writing - 6.0 or above. IELTS Indicator or IELTS General Training are not accepted. |
| TOEFL (iBT) | 90 | TOEFL iBT and TOEFL iBT Home Edition: Overall - 90 with: Listening - 17 or above; Reading - 21 or above; Speaking - 20 or above; Writing - 21 or above. DI code is 0818 |
| PTE Academic | 62 | Overall - 62 with: Listening - 59 or above; Reading - 59 or above; Speaking - 59 or above; Writing - 59 or above. Online test is not accepted. |
| Institution's Own Test | Academic English Pre-sessional Programme (PSE) - Pass (valid for 1 year). Academic English Preparation Programme undertaken at other UK HEI - accredited by BALEAP and within 1 year of start of course. | |
| Cambridge English Advanced | C | Overall - 176 with: Listening - 162 or above; Reading - 162 or above; Speaking - 162 or above; Writing - 169 or above. |
To study for a postgraduate degree at the University of Aberdeen it is essential that you can speak, understand, read, and write academic English fluently. These skills will allow you to understand lectures, produce high standards of written work, and perform well in examinations. We can assess your English language proficiency through a variety of means: through your nationality, through the qualifications you gained in high school, through the degree you undertook or are undertaking at university, or through a recognised English language test. Postgraduate Higher requirements are used by the Schools of Business; Divinity, History and Philosophy; Education; Language, Literature, Music and Visual Culture; Law; and Social Sciences. The MSc in Oil and Gas Enterprise Management and the MSc in Integrated Petroleum Geoscience also make use of the Postgraduate Higher requirements. Please note certification must be within the two years prior to commencement of your degree programme, unless otherwise stated.
Please use the checklist at the following webpage to determine how you can meet our English language requirements:
https://www.abdn.ac.uk/study/international/requirements-pg-266.php
Fees and funding
Tuition fees
| Republic of Ireland | £15656 | Year 1 |
| EU | £27000 | Year 1 |
| England | £15656 | Year 1 |
| Northern Ireland | £15656 | Year 1 |
| Scotland | £15656 | Year 1 |
| Wales | £15656 | Year 1 |
| Channel Islands | £27000 | Year 1 |
| International | £27000 | Year 1 |
Additional fee information
Tuition fees given are at the full-time rate. The part-time fee rate for taught postgraduate programmes is 50% of the relevant full-time fee rate.
Sponsorship information
Eligible self-funded international Masters students will receive the Aberdeen Global Scholarship. Visit our Funding Database to find out more and see our full range of scholarships: www.abdn.ac.uk/study/funding/. The University of Aberdeen provides an Alumni Discount Scheme: The University of Aberdeen is very pleased to offer a 20% discount on postgraduate tuition fees for all alumni who have graduated with a degree from the University of Aberdeen.
Provider information
University of Aberdeen
Directorate of External Relations
King's College
Aberdeen
AB24 3FX