Solent University (Southampton) has opted into the TEF and received a Silver award.
Offering the ideal blend of marketing fundamentals and specialists modules in advertising, this innovative professionally-focused course is the ideal introduction to these dynamic, creative and challenging industries. From account management, media planning and the creative team, to analytics and strategy, the course provides a rounded programme – ideal for developing your understanding of the industry and identifying the career that’s right for you. With extensive links with the business community, marketing groups and industry associations, the degree course offers plenty of chances to build your professional network and real-world experience – as well as ensuring the course content is up to date with the modern marketing environment and current best practice. The course has a strong focus on developing skills and work-related opportunities to enhance your CV, with everything from live client briefs and real-world projects to visits to leading agencies in places like Bristol and London. See your learning put into practice and chat to industry professionals about your careers. Attend guest lectures by industry experts. Take part in networking opportunities such as the annual Meet the Professionals event, vital for your successful future career. You will also have the exciting opportunity to take part in international student events, such as the pan-European Intensive Project advertising initiative, or International Marketing Week – a fantastic opportunity, travelling to a European partner university to work on a live project with multinational organisations such as Mercedes-Benz. Solent University is the only UK university to be part of the International Marketing Network and the Intensive Project network, giving you a unique opportunity to broaden your experience and enhance your skills. As well as such practical experience, you will have the option to undertake additional professional qualifications such as the Chartered Institute of Marketing (CIM) Certificate, the Institute of Data and Marketing (IDM) Certificate, Target Group Index (TGI) certification and the Adobe Creative Suite certification. Plus for those interested in setting up their own business, you can learn essential freelancing and entrepreneurial skills – perfect for today’s quickly changing job market. Students learn from a team with a broad range of academic and industry experience. What does this course lead to? With strong demand for talented professionals, a career in marketing and advertising is a rewarding and smart choice. And the industry offers an exceptionally diverse range of career options, with examples including: Account management/planning Creative advertising Brand management Strategic marketing Media planning Research and analytics Social media Digital marketing Marketing management Campaign management Who is this course for? Open to students from a range of academic backgrounds, the course is for you if you are passionate about advertising and creative concepts, and aspire to a career in marketing, advertising, business, PR, customer insight, marketing strategy and analytics.
YEAR 1 - CORE MODULES Marketing Principles Creative Digital Technology Business Enterprise Consumer Behaviour Digital Future Marketing Information and Customer Insight YEAR 2 - CORE MODULES Advertising Account Management and Planning Integrated Marketing Communications The Creative Team Academic and Marketing Research Employability and Work Placement Skills YEAR 2 - OPTIONS (please note that not all options are guaranteed to run each academic year) Digital Marketing Customer Experience YEAR 3 - CORE MODULES Final Major Project Agency Simulation Direct and Digital Marketing Strategic Marketing YEAR 3 - OPTIONS (please note that not all options are guaranteed to run each academic year) International Marketing Arts and NFP Marketing Services Marketing Creative Business Start-Up
The course utilises a varied range of assessment methods, such as creative portfolios, written reports, and group and individual presentations.
How to apply
If your application is completed by the following date, it’s guaranteed to be considered:
15 January*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!
You will need these codes when you add a choice to your application.
|Campus name||Main Site|
Points of entry
The following entry points are available for this course:
- Year 1
|UCAS Tariff||96 - 112 points||From at least 2 A levels, BTEC Extended Diploma MMM, BTEC Diploma DD or equivalent qualification. Alternative entry on this course is available through the Foundation Year. We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview / and or portfolio. Please contact for further details.|
|Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)||MMM|
|Access to HE Diploma||M: 45 credits P: 15 credits||60 Credits overall with 45 Merit level credits and 15 at Pass.|
|AS||In combination with other qualifications|
|Pearson BTEC Level 3 National Diploma (first teaching from September 2016)||DD|
|Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)||In combination with other qualifications|
|Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)||In combination with other qualifications|
|Pearson BTEC Level 3 National Certificate (first teaching from September 2016)||In combination with other qualifications|
|Pearson BTEC Extended Diploma (QCF)||MMM|
|Pearson BTEC Diploma (QCF)||DD|
|Pearson BTEC 90-Credit Diploma (QCF)||In combination with other qualifications|
|Pearson BTEC Subsidiary Diploma (QCF)||In combination with other qualifications|
|Pearson BTEC Certificate (QCF)||In combination with other qualifications|
|International Baccalaureate Diploma Programme||28 points|
|Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)||In combination with other qualifications|
|Extended Project||In combination with other qualifications|
|HNC (BTEC)||P - D|
|HND (BTEC)||P - M|
|OCR Cambridge Technical Extended Diploma||MMM|
|OCR Cambridge Technical Diploma||DD|
|OCR Cambridge Technical Subsidiary Diploma||In combination with other qualifications|
|OCR Cambridge Technical Foundation Diploma||In combination with other qualifications|
|OCR Cambridge Technical Introductory Diploma||In combination with other qualifications|
|OCR Cambridge Technical Extended Certificate||In combination with other qualifications|
|OCR Cambridge Technical Certificate||In combination with other qualifications|
• Direct entry to years 2 (Level 5) or 3 (Level 6) We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. • Level 5 (year 2) entry To directly enter the second year of this course you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area. • Level 6 (year 3) entry To directly enter the third year of this course you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.
English language requirements
|IELTS (Academic)||6||6.0 overall with a minimum 5.5 in each individual component.|
|TOEFL (iBT)||80||80 overall with a minimum 19 in each individual component.|
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
Additional fee information
Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.
Solent University (Southampton)
East Park Terrace
Course contact detailsVisit our course page
Main Contact - Admissions and Enrolment Team
+44 (0) 23 8201 5066