Leeds Arts University

Degree level: Undergraduate

Creative Advertising

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Course summary

TEF Silver

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This exciting and creative course nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from creative professionals in advertising. We’ve developed exceptional links with leading national and international agencies such as McCann, Ogilvy, BJL, Havas Linx, Atomic London, Intermarketing, Golley Slater, Jaywing, CreativeRace, Home, Uniform and TBWA, which will maximise your exposure to industry practice. Creativity sits at the core of our proposition and we encourage originality and innovative thinking. Our ‘Actively Creative’ philosophy helps you to experience first hand creative challenges which are developed both in-house and through our industry contacts. Our tutors have considerable industry experience spanning art direction, copywriting and branding. They will support you to understand and analyse advertising, so that you can use what you discover to inform and develop your own work. You’ll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies have offered coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience possibilities. Our students regularly win work experience opportunities with agencies. This course is industry recognised by ScreenSkills, the industry-led skills body for the UK's screen-based industries, and carries the ScreenSkills quality-mark which indicates courses best suited to prepare students for a career in the screen industries.

Course details

Modules

Year One — Is primarily concerned with developing an ability to investigate and recognise, to explore and understand, to build the bases for a fundamental knowledge of the elements of the discipline. You will develop your awareness of advertising, brands, context, language, practices, creative and strategical thinking. You will further explore thinking by questioning, then questioning your thinking. Year Two — Encourages you to explore a range of talents, proficiencies, and roles, from digital, through to strategic and creative, including the traditional collaborative dynamism of copywriter and art director. You will have opportunities to respond to live and competition briefs, informed by, and relevant to the advertising industry, which demands a more pragmatic approach to creativity. Year Three — Affords you with the tools to create outputs with a degree of professionalism that will illustrate your ability to combine the theoretical and pragmatic aspects of the field. At this level, you will be required to plan your career, decide on directions, make contacts, build relationships and develop a portfolio of work informed by a professional evaluation and a theoretical appreciation of the problem.


How to apply

Application codes

Course code:
W900
Institution code:
L28
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Our undergraduate minimum requirements are: • 112 UCAS points from any combination of A Levels/ Extended Diploma/ Foundation Diploma. One qualification should be in a relevant subject. • BBC from 3 A Levels. • A minimum of Distinction and 2 Merits (DMM) from an Extended Diploma or a Merit from a UAL Extended Diploma. • 112 UCAS points from a recognised Access to Higher Education course specialising in art and design with a minimum of 45 credits at level 3. • All home applicants aged under 21 must have GCSE English at grade C/grade 4 or above, or English Functional Skills Level 2 at Pass. EU applicants must have a recognised equivalent, and international students must have a minimum IELTS overall score of 5.5, with no individual component below 5.5. English You’ll need to have passed GCSE English Language or English Literature at grade C/grade 4 or above, or English Functional Skills Level 2 at Pass. For mature students, an Access to Higher Education qualification in art and design will also be acceptable to demonstrate English language ability. For mature students who are unable to provide formal evidence of an appropriate standard of English, the University may request completion of its own English proficiency test. Foundation Diploma If you’re studying an accredited Foundation Diploma in Art and Design, you’ll need a minimum of 112 UCAS tariff points. This is collated from the Foundation Diploma plus your A level or Extended Diploma results. You’ll also need a GCSE grade A*-C/grade 4 or above in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. Extended Diploma You’ll need a minimum of 1 Distinction and 2 Merits (DMM) from an Extended Diploma in a relevant subject or an overall Merit from a UAL Extended Diploma. You’ll also need a GCSE grade A*-C/grade 4 in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. A-levels You’ll need 112 tariff points from your A level studies, typical grades required are BBC. One qualification should be in an art and design or related subject. You’ll also need a GCSE grade A*-C/grade 4 in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. Access to Higher Education You’ll need to have passed a recognised Access to Higher Education course specialising in art and design with a minimum of 45 credits at level 3. A combination of pass, merit and distinction to total 112 tariff points. Scottish Higher Leeds Arts University welcomes applicants with the BTEC/Scottish Higher National Certificate (HNC). Please contact the university to confirm the specific entry requirements for your chosen course.


Unistats information

Operated by the Office for Students
88%
Student satisfaction
90%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

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Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £15800 Year 1
EU £15800 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Creative Advertising at Leeds Arts University - UCAS