Leeds Arts University

Degree level: Undergraduate

Creative Advertising

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Learn to produce ‘Ideas That Work’ from the teachings of creative advertising professionals. On this degree, tutors nurture individuality through collaboration in a creative environment that models an authentic agency. Develop your skills, gain hands-on experience, and even pitch for real business. Our tutors have considerable industry experience spanning art direction, copywriting, and branding. They will support you to understand advertising so that you can use what you discover to inform and develop your own work. We spend time working with students one-to-one, giving constructive feedback, and nurturing creative potential in a learning environment modelled on a real-life agency. Our students pitch and win placements in advertising agencies to develop a rounded understanding of the global industry. We work with leading national and international agency partners such as McCann, Ogilvy, DentsuMB, Havas, AKQA, Droga 5, Golley Slater, Anomaly, 21 Grams, CULT London, and TBWA. These links maximise your exposure to industry practice. You’ll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies offer coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience. Creativity sits at the core of our offer, and we encourage originality and innovative thinking. Our ‘Actively Creative’ philosophy helps you experience first-hand creative challenges developed in-house and through our industry contacts. We have a focus on employability and helping you to produce the strongest portfolio possible to secure your ideal job.

Course details

Modules

Year One – Through our expert tuition, you will develop the ability to recognise, explore, understand, and build a fundamental knowledge of the elements of this fascinating discipline. You will grow awareness of advertising, brands, context, language, practices, and creative and strategic thinking. Likewise, you will gain an understanding of ‘thinking by questioning’ and then ‘questioning your thinking’. Year Two – By the second year, you will begin to explore your talents, proficiencies, and roles within the advertising industry, covering digital specialisms through to strategic and creative work. This includes the traditional, collaborative dynamism of copywriter and art director. You will have opportunities to respond to exciting live and competition briefs generated by the advertising industry, which demand a pragmatic approach to creativity. Year Three – You will now have the tools to create work with a degree of professionalism that will illustrate your ability to combine the theoretical and practical aspects of the field. We will support you to plan your career path, refine your specialism, make contacts, network, and build meaningful relationships. The degree culminates with an impressive portfolio of work, guided by your new professional evaluation skills and an understanding of theoretical problem-solving.


How to apply

Application codes

Course code:
W900
Institution code:
L28
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Our undergraduate minimum requirements are: - 112 UCAS points from any combination of A Levels/T Level/Extended Diploma/Foundation Diploma. One qualification should be in a relevant subject; or - BBC from three A Levels; or - A minimum of one Distinction and two Merits (DMM) from an Extended Diploma or a Merit from a UAL Extended Diploma or T Level in a relevant subject; or - 112 UCAS points from a recognised Access to Higher Education course specialising in art and design with a minimum of 45 credits at level 3; or - An international equivalent to 112 UCAS points in a subject related to your proposed course of study. Please see our Information by Country pages for more information. All home applicants aged under 21 must have GCSE English at Grade 4/Grade C or above, or English Functional Skills Level 2 at Pass. International applicants must have a minimum IELTS overall score of 5.5, with no individual component below 5.5 (or recognised equivalent). Examples of work For all BA (Hons) degree courses (with the exception of BMus (Hons) Popular Music Performance) you will need: - To set up your portal - You will then be asked to submit a maximum of six examples of work from your portfolio for consideration. The files should be no larger than 30MB in total and it is essential that no more than six examples of work are uploaded. English You’ll need to have passed GCSE English Language or English Literature at grade C/grade 4 or above, or English Functional Skills Level 2 at Pass. For mature students, an Access to Higher Education qualification in art and design will also be acceptable to demonstrate English language ability. For mature students who are unable to provide formal evidence of an appropriate standard of English, the University may request completion of its own English proficiency test. Foundation Diploma If you’re studying an accredited Foundation Diploma in Art and Design, you’ll need a minimum of 112 UCAS tariff points. This is collated from the Foundation Diploma plus your A level or Extended Diploma results. You’ll also need a GCSE grade A*-C/grade 4 or above in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. Extended Diploma You’ll need a minimum of 1 Distinction and 2 Merits (DMM) from an Extended Diploma in a relevant subject or an overall Merit from a UAL Extended Diploma. You’ll also need a GCSE grade A*-C/grade 4 in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. A-levels You’ll need 112 tariff points from your A level studies, typical grades required are BBC. One qualification should be in an art and design or related subject. You’ll also need a GCSE grade A*-C/grade 4 in English Language, English Literature or equivalent (see above), or English Functional Skills Level 2 at Pass. Access to Higher Education You’ll need to have passed a recognised Access to Higher Education course specialising in art and design with a minimum of 45 credits at level 3. A combination of pass, merit and distinction to total 112 tariff points. Scottish Higher Leeds Arts University welcomes applicants with the BTEC/Scottish Higher National Certificate (HNC). Please contact the university to confirm the specific entry requirements for your chosen course.


Unistats information

Operated by the Office for Students
100%
Student satisfaction
70%
Employment after 15 months (Most common jobs)
95%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £16000 Year 1
EU £16000 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Creative Advertising at Leeds Arts University - UCAS