Course summary
Study our dedicated digital marketing degree course in the centre of London. If you are a finalist or recent graduate (any subject) wanting to boost your employability this degree course should provide you with the knowledge and skills needed for the digital era. Being one of a few specialist digital marketing Masters degree courses in the UK you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics. On graduating you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels. You will enjoy studying in our historic University of London buildings in central London and work with our experienced academic staff to realise your full potential. · Great career prospects in digital marketing and any other related discipline · Flexible studies over two days a week, combined with extensive self-study
Modules
Core Modules: Introduction to Digital Marketing Search and Metrics Design Thinking Digital Brand Storytelling Digital Consumer in Online Culture Advertising in a Digital Era Applied Digital Research Methods Individual Business Project Foundations in Professional Development
Assessment method
Assessment is carried out by a variety of methods including essays, group projects, workshops, case studies and a dissertation.
Entry requirements
A UK 2:2 (Honours) or equivalent.
Fees and funding
Tuition fees
| Republic of Ireland | £14800 | Year 1 |
| EU | £23900 | Year 1 |
| England | £14800 | Year 1 |
| Northern Ireland | £14800 | Year 1 |
| Scotland | £14800 | Year 1 |
| Wales | £14800 | Year 1 |
| Channel Islands | £14800 | Year 1 |
| International | £23900 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
These tuition fees apply to students enrolled on a full-time basis. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year.
All postgraduate fees are subject to inflationary increases. Please be aware that tuition fees can rise during your degree (if longer than one year’s duration). This means that the overall cost of studying the course part-time will be slightly higher than studying it full-time in one year.
This figure is the fee for EU and international students starting a degree in the academic year 2024/25. Find out more (https://royalholloway.ac.uk/studying-here/fees-and-funding/postgraduate/tuition-fees/)
These estimated costs relate to studying this particular degree at Royal Holloway during the 2024/25 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.
Provider information
Royal Holloway, University of London
Egham
TW20 0EX