Digital Marketing at Royal Holloway, University of London - UCAS

Course summary

Study our dedicated digital marketing degree course in the centre of London. If you are a finalist or recent graduate (any subject) wanting to boost your employability this degree course should provide you with the knowledge and skills needed for the digital era. Being one of a few specialist digital marketing Masters degree courses in the UK you will gain a 360 degree perspective of digital marketing from digital branding and advertising to the consumer journey and metrics. On graduating you will be able to create and analyse digital strategies and make well informed tactical and strategic decisions, having studied in the context of Royal Holloway Marketing’s distinctive critical ideology. You will be confident in using acquired skills to communicate strategies to stakeholders at all levels. You will enjoy studying in our historic University of London buildings in central London and work with our experienced academic staff to realise your full potential. · Great career prospects in digital marketing and any other related discipline · Flexible studies over two days a week, combined with extensive self-study


Core Modules: Introduction to Digital Marketing Search and Metrics Design Thinking Digital Brand Storytelling Digital Consumer in Online Culture Advertising in a Digital Era Applied Digital Research Methods Individual Business Project Foundations in Professional Development

Assessment method

Assessment is carried out by a variety of methods including essays, group projects, workshops, case studies and a dissertation.

Entry requirements

A UK 2:2 (Honours) or equivalent.

Fees and funding

Tuition fees

Republic of Ireland £14100 Year 1
EU £22800 Year 1
England £14100 Year 1
Northern Ireland £14100 Year 1
Scotland £14100 Year 1
Wales £14100 Year 1
Channel Islands £14100 Year 1
International £22800 Year 1

Additional fee information

These tuition fees apply to students enrolled on a full-time basis. Students studying on the standard part-time course structure over two years are charged 50% of the full-time applicable fee for each study year. All postgraduate fees are subject to inflationary increases. This means that the overall cost of studying the course via part-time mode is slightly higher than studying it full-time in one year. Royal Holloway's policy is that any increases in fees will not exceed 5% for continuing students. For further information, please see our terms and conditions. Please note that for research courses, we adopt the minimum fee level recommended by the UK Research Councils for the Home tuition fee. Each year, the fee level is adjusted in line with inflation (currently, the measure used is the Treasury GDP deflator). Fees displayed here are therefore subject to change and are usually confirmed in the spring of the year of entry. For more information on the Research Council Indicative Fee please see the RCUK website. The UK Government has confirmed that EU nationals are no longer eligible to pay the same fees as UK students, nor be eligible for funding from the Student Loans Company. This means you will be classified as an international student. At Royal Holloway, we wish to support those students affected by this change in status through this transition. For eligible EU students starting their course with us in September 2023, we will award a fee reduction scholarship equivalent to 30% of the difference between the UK and international fee for your course. This will apply for the duration of your course. Find out more These estimated costs relate to studying this particular degree at Royal Holloway during the 2023/24 academic year, and are included as a guide. Costs, such as accommodation, food, books and other learning materials and printing, have not been included.
Digital Marketing at Royal Holloway, University of London - UCAS