Modules

The core philosophy of the course is to produce a contextually specific course of management education within the events sector. In this sense the course will be both vocationally and managerially driven. The award seeks to examine the relationships between the fundamental elements that are serviced by events management. The global nature of events management is also accommodated within the course. The need to produce a qualification that is recognised by industry and allows for transferability and mobility between different sectors of the economy has also been another key structuring principle. Modules: Year One • Becoming an Event Professional • Event Planning and Operations • Event Budgeting and Finance • The Event Environment • Event, Culture and Society. Year Two • Applied Research Methods • Leadership and Talent Management • Digital Marketing and Consumer Behaviour • Managing the Event Venue and Workforce • The Event Delivery Challenge. Optional modules: • Managing Events in a Corporate Environment • Live Music Events. Year Three • Dissertation • Event Analytics and Strategy • The Events Experience • Tourisms and Events in Global Context. Optional modules: • Entrepreneurship in the Event Industry • Emergency Preparedness, Resilience and Response.