Course summary

In a highly competitive business world, excellent marketing has become essential for most organisations. Marketing is the part of the organisation that communicates with customers. In such a competitive environment, this role has never been more important. Without good marketing, you won’t keep your customers and they will turn to a competitor. Our degree will provide both the theoretical and practical grounding, to help you to acquire the skills and knowledge necessary to embark on one of the many career opportunities in marketing You will gain a firm understanding of the day-to-day work in marketing and its wider contribution to the organisation. Working on live projects and case studies will give you the confidence and skills to put theory into practice. Our Foundation Year will help you take your first step into higher education, broadening your industry knowledge and enabling you to progress to a related undergraduate degree. It aims to help you develop a strong foundation of business knowledge, alongside academic and transferable skills to ensure you get the most out of your degree-level studies. Professional accreditation Our degree is accredited by two leading professional bodies - the Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) and in addition to your degree, you can choose to take professional qualifications. Location This course is run at our Canterbury Campus in Kent. Canterbury is just 50 miles south-east of London and less than an hour by high-speed train from St Pancras. Located on a UNESCO World Heritage Site the campus offers state-of-the-art buildings, right in the centre of a vibrant and world-famous cathedral city. You’ll benefit from a campus with excellent learning and teaching resources, music venues, a superb sports centre, a well-stocked bookshop and plenty of coffee bars and places to eat. A short walk away is Augustine House our award-winning library and home to a vast range of learning resources and student support teams.