Course summary

Teesside University Business School Accommodation Award: this award provides a discount of £2,000 on any of the seven University-managed halls of residence for eligible^ Teesside University Business School undergraduate students. Excellence Scholarships: five scholarships are available worth £2,000 each for BA (Hons) Accounting and Finance students. Eligibility criteria applies^. After enrolment, relevant students will be contacted by email with further information or notification of the award. ^Visit Teesside University's website for more information. Course overview: Marketing is so much more than an advert, a logo or a promotional offer - all of the things which you, as a consumer are probably very familiar with. Marketing has changed substantially in recent years and many organisations are realising its importance and the impact it has on their success and strategic direction. Marketing is no longer a luxury that organisations can do without. With this in mind, and as a result of employer and student feedback, we have created a programme which is exciting, topical and relevant to anyone who wants to pursue a career in marketing. The course provides you with knowledge of key marketing concepts and the latest marketing trends through interesting and innovative modules. We recognise that it is not just the academic qualifications that are important which is why we work closely with local, national and international businesses, potentially your future employers, to allow you to gain experience and skills outside of the classroom. Through work experience you gain the practical, professional and transferable skills required to increase your employability when you graduate - extremely important in the increasingly demanding graduate marketplace. With dual accreditation at Teesside University, as well as the degree you will receive a Level 5 Certificate in Management and Leadership from the Chartered Management Institute (CMI), which is the only chartered professional body for management and leadership. Dual accreditation means you will automatically receive a second professional qualification upon successful completion of your programme. After the course: This course opens up career opportunities in marketing disciplines such as brand management, advertising, digital marketing and business development. It allows you to develop skills which employers are interested in and which are relevant for their business from day one of you being employed.