University of Stirling

Degree level: Undergraduate

Accountancy and Marketing

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Course summary

Accountancy – a qualification you can count on Studying the Bachelor of Accountancy (BAcc) course you will learn that accounting concerns the preparation, presentation and interpretation of financial information to enable investors, lenders, management, employees, government and others to make effective decisions. Accountants are required to register and pass examinations of a recognised professional accountancy body. Having our degree behind you will take you some way to achieving this, as you will gain significant exam exemptions from your chosen professional body’s scheme, allowing you to work at an advanced level earlier. We follow our students’ progress from Year 1 to graduation and aim to enhance their learning experience by offering social events throughout their study which include presentations from professional bodies. The employability of our students is a particular priority to us and one of our Year 3 modules, Accounting Information and Employment, has a particular focus on this. We have a focused involvement from professional accounting bodies, including ACCA and CIMA. A Year 4 optional module reflects the research interests of our staff and includes such diverse areas as sustainability, corporate governance and international finance. During the degree, students participate in a personal and professional development module with a focus on developing key skills that employers are looking for, as well as helping students prepare for, and make the effective transition into the workplace. Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers: Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes.

Course details


How to apply

Application codes

Course code:
NN45
Institution code:
S75
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6Obtain IELTS 6.0 with 5.5 minimum in each skill or equivalent.

If you don’t meet the entry requirements there are English language courses which can help you prepare for your degree: https://www.stir.ac.uk/international/international-students/pre-sessional-english-language-courses/

English language requirements

https://www.stir.ac.uk/international/international-students/english-language-requirements/


Unistats information

Operated by the Office for Students
86%
Student satisfaction
No data
Employment after 15 months (Most common jobs)
No data
Go onto work and study

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Fees and funding

Tuition fees

EU £15100 Year 1
Scotland £1820 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £15100 Year 1

Additional fee information

Please note: Scottish students can apply to the Student Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government. Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loans Company. The University of Stirling offers a range of scholarships for students from outside Scotland including England, Northern Ireland and Wales: (https://www.stir.ac.uk/scholarships/general/undergraduate/undergraduate-choice-scholarship/) EU: (https://www.stir.ac.uk/scholarships/general/undergraduate/eu-undergraduate-scholarship/) and International applicants: (https://www.stir.ac.uk/scholarships/general/undergraduate/international-undergraduate-scholarship/). Further details on all our scholarships can be found here: https://www.stir.ac.uk/scholarships/
Accountancy and Marketing at University of Stirling - UCAS