Course summary

A new degree for people who love fashion, image-making and communication. Learn to use your design and artistic flair to help promote brands and individuals, and to bring about social change. Why choose this course? You will learn to use fashion as a powerful way of telling stories, so that clothing and accessories become more than just objects. The purpose of a fashion marketing campaign today is not simply to sell clothes; it often needs to promote a philosophy, concept or aspirational lifestyle. Styling - particularly visual imagery - is key to this process. 30 years ago, 'fashion stylist' wasn't a recognised career, but with the rise of digital and social media, this has changed. Fashion styling is now firmly in the mainstream, and today, many companies and individuals use fashion stylists to help them develop visual identities and branded concepts - from fashion labels and e-commerce stores, to digital and printed media, as well as influencers and celebrities. Is this course for you? This is a practical course so a significant proportion of your learning and assessment will be project-based. You will be given a wide variety of briefs which set out a problem, situation and context, and you will need to respond to these with creative and considered solutions. This may involve animation, illustration, live performance, photography and video. Some projects will be devised by tutors while others will be set by external parties, such as employers.

• Learn the full range of fashion styling and communication skills, from research and ideas creation through to photography and illustration, casting, and live model styling

• We’ll encourage you to take risks and experiment with ideas and materials through individual and group projects

• Uniquely, we consider how you can also help to change the fashion industry, and explore some of the current debates around ethical practices, sustainability, racism and gender equality.

• Concept and market research, including brand identity, competitor analysis and consumer identification

• Fashion photography

• Fashion drawing and illustration

• Product sourcing

• Creative still-life and live-model styling

• Creating digital media and CAD

• Presentation methods

• You will get plenty of time to experiment - with different materials, different modes and styles of communication, and with various methods of presentation.