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Course summary

As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers. Our Academic courses in this discipline, are carefully designed to not only provide you with current academic theory and thought, but also to prepare you for work in a dynamic, data driven, online world. This course ensures you are aware of, know how to respond to and are able to thrive in such a turbulent environment. To do this, we build on existing academic and industry research and knowledge, as well as input form practitioners, keeping you ahead of changes in thought, behaviours and technology. Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year. With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections. Why Choose LSBU? • We are incredibly proud of our BA Marketing with Advertising and Digital Communication Degree and truly believe that it gives you an outstanding foundation in this fast paced, exciting and rewarding discipline. • Our team have extensive practitioner and academic experience and are passionate about marketing and teaching marketing to the next generation of professionals. • We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, supporting your employability • Our links with the CIM offer industry accreditation • Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking • Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing • Our use of live case studies within modules and assessments offers invaluable practical marketing experience


Year 1: • Principles of Marketing • Marketing in a Digital World • Finance & the Economy • The Discovery Project • Management and Organisations • Data for Decision Making. Year 2: • Understanding the Consumer • Your Marketing Career • Integrated Contemporary Communications • Media Relations • Creative Advertising and Media Planning. Option: Students can choose 1 option from: The Digital Economy OR Managing the Customer Experience OR Fundamentals of Project Management Year 3: • Managing Products and Brands • Promotional Media and Campaign Strategies • Marketing and Digital Marketing Strategy & Planning • Applied Project. Option: Students can choose 1 option from Strategic Market Channels OR Social Responsibility & Ethics OR Contemporary Issues in Digital Marketing OR Volunteering

How to apply

Application codes

Course code:
Institution code:
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LSBU Main Site - Southwark Campus
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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

This course may be available at alternative locations, please check if other course options are available

International applicants

English Language Requirements for International and EU Applicants: IELTS 6.0 (the minimum score required in each skill area is 5.5) or TOEFL IBT 80 ( the minimum score required in each skills areas are: Reading 18, Listening 17, Writing 17, Speaking 20) or Pearson Test of English Academic 52 (the minimum score required in each skill area is 51)

Entry requirements

Qualification requirements

Applicants must hold 5 GCSEs A-C including Maths and English or equivalent (reformed GCSEs grade 4 or above).

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

Read fees and funding information at
Marketing with Advertising & Digital Communications at London South Bank University - UCAS