Course summary
From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness. Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement. Reasons to study MSc Digital Marketing and Analytics degree at Kent
- Kent Business School is a ‘Triple Crown’ accredited business school placing us in the top 1% of business schools globally to be accredited by AMBA, EQUIS and AACSB
- You’ll be part of a supportive community at our Canterbury campus, one hour from London
- You’ll learn from our expert teaching staff, many of which appear in the top 2% of researchers worldwide
- You can increase your career prospects through an Industrial Placement or In-Company Student Consultancy Project, or even transform your idea into a business through the Business Start-Up Journey with ASPIRE
- You’ll gain access to employability support from enrolment up to 3 years after graduation at the historic Canterbury Cathedral
Modules
Most programmes will require you to study a combination of compulsory and optional modules. You may also have the option to take modules from other programmes so that you may customise your programme and explore other subject areas that interest you.
How to apply
International applicants
For detailed information see our English language requirements web pages. Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways. All applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications.
Entry requirements
A minimum of a second-class UK degree, or an equivalent Internationall recongnised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered. All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
University of Kent
Recruitment and Admissions Office
Registry
Canterbury
CT2 7NZ