Course summary

Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary? How do you ensure communications flow across global business landscapes? The MSc Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills. Our core modules provide broader marketing management knowledge, such as Qualitative and Quantitative Research Methods, Philosophy of Social Science, Collaborative Skills, the Mindful Marketer, Practising Marketing Management, and the final AMM Dissertation. In addition to these core modules, you will choose two out of three specialisation pathways (global marketing, digital marketing and responsible marketing) to gain higher-level professional insight and enhance your employability as a marketing and management specialist. Client interaction is integral to teaching. We develop the next generation of leadership through encouraging Group Work, Group Contracting, a Marketing Consultancy Experience Scheme, and Away Days. Your final dissertation can be library-based or you can choose to solve a problem for a key partner company, a social entrepreneur, a charity or a media organisation. You will develop an understanding of management nuances and will be able to learn how to work effectively in teams as you confront business challenges. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social issues. As part of the UK’s longest-established Marketing faculty, this programme has been established for more than a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning. Course Content Over the first two terms, you study two core modules:

• Marketing in Practice

• Researching Markets and Marketing

• Critical Consumption

• Responsible Markets

• Ethics, Sustainability and Behaviours in Marketing Management

• Global Business Marketing

• Global Strategic Marketing

• Global Consumer Culture

• Understanding Online Consumer Engagement

• Content and SEO

• Campaigns, Insights and Analytics