Cardiff Metropolitan University

Degree level: Undergraduate
Awarded by: Cardiff Metropolitan University (Prifysgol Metropolitan Caerdydd)

Brand and Marketing Management

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

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Course summary

TEF Silver

Cardiff Metropolitan University has opted into the TEF and received a Silver award.

Find out more about the TEF.

The BA (Hons) Brand and Marketing Management at Cardiff Met offers a defined pathway to become a Branding specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a branding and marketing career. The degree has been designed to enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Branding campaigns and has been awarded the CIM 'Graduate Gateway' status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. This course offers an emphasis on the professional management of brands and the creation of brands in a global marketplace. Creativity is a highly valued attribute in the branding industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials. Having a strong brand is invaluable in the modern marketplace as it guides customers understanding of the business. A key focus will be on developing communication, presentation and problem solving skills along with creative management tools. Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a ‘learning by doing’ approach. In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face. Our lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation - just read Nick Saunders story. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.

Course details


How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Foundation
  • Year 1

Entry requirements

Qualification requirements

To view the entry requirements for the Foundation Year, please refer to Cardiff Met course pages – http://www.cardiffmet.ac.uk/undergraduate If your qualifications are not listed above, please contact Cardiff Met Admissions who will advise you

Please click the following link to find out more about qualification requirements for this course

http://www.cardiffmet.ac.uk/undergraduate


English language requirements

TestGradeAdditional details
IELTS (Academic)6No element lower than 5.5. Academic IELTS test required.
PTE Academic52No element lower than 51
TOEFL (iBT)72TOEFL Internet required.
Cambridge English AdvancedLevel B2Minimum 169 (no element lower than 162)

Unistats information

Operated by the Office for Students
84%
Student satisfaction
72%
Employment after 15 months (Most common jobs)
90%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9000 Year 1
EU £9000 Year 1
England £9000 Year 1
Northern Ireland £9000 Year 1
Scotland £9000 Year 1
Wales £9000 Year 1
International £12000 Year 1

Additional fee information

For additional costs relating to this programme, please refer to http://www.cardiffmet.ac.uk/additionalcosts
Brand and Marketing Management at Cardiff Metropolitan University - UCAS