Course summary

Communication is everything. But knowing your customers, and when they want to buy is complicated. Open the vault to the secrets of modern business and marketing. Gain eligibility for Affiliate Member status of the Chartered Management Institute. Explore the fundamentals of modern business. Understand how to communicate with your target consumers and how social and psychological influences impact their decisions. Learn how to establish products and adapt to ever-changing markets. On this BSc (Hons) Business & Management with Marketing course, you’ll gain a solid understanding of the world of marketing whilst honing your business and management skills. Figures play a vital part in business success. So we’ll help you develop your knowledge of accounting, learning how companies are structured financially and how this could be strategically improved. Economics will be covered too. As well as business law, we’ll discuss ethics. You’ll also discover how organisations operate in local and global environments. In the business and marketing world, networking is key. You’ll have exciting opportunities to build industry contacts through live client projects or even starting your own business.