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Marketing at University of Bath - UCAS

Course options

2024 - 2025
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Open days

5Jun
University of Bath - Postgraduate Virtual Open Day
Postgraduate

Course summary

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers. This course is for graduates with business, management or marketing experience looking for a career in marketing. We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career. To prepare you for a marketing career, you will learn about the three core elements of modern marketing:

  • marketing to consumers and other important stakeholders
  • market research and analytics
  • marketing and its role in society
Key benefits
  • Combine the latest marketing research with industry practice to go beyond the theory
  • Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society
  • Develop skills and knowledge to help you create innovative strategies and solutions desired by employers
  • Put what you learn into practice through individual and group projects, including the option to work on a real marketing problem for your summer project
We give you the edge We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd. You'll develop key professional skills and work with our partner organisations on optional projects from day one. Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD. Building for the future Our new School of Management building opened in June 2022. The latest technology gives you a flexible and modern learning environment. The design focuses on working together, with an open layout to enable effective teamwork. Our new building encourages engagement with other students and academics. A dedicated Employment Hub provides a space for you to meet and network with our industry partners. Learning and teaching You’ll learn from staff with backgrounds and expertise in relevant areas of management. This course has been designed to ensure the available units complement each other to meet its overall aims.

Assessment method

Coursework Presentations Written examination

Entry requirements

2:1 (or its international equivalent) in your undergraduate degree. Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing. If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above. We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.

English language requirements

View English language requirements

https://www.bath.ac.uk/corporate-information/postgraduate-english-language-requirements-for-international-students/

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Tuition fees can be found on our web pages and are liable to increase annually. UK and Islands fees are regulated by the UK government and are subject to parliamentary approval. For all other fees, you should budget for an increase of up to 5% for every further year of study. For information on tuition fees visit our web pages: http://www.bath.ac.uk/topics/tuition-fees/
Marketing at University of Bath - UCAS