University of Bath

Degree level: Postgraduate

Marketing (Taught)

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers. This course is for graduates with business, management or marketing experience looking for a career in marketing. We designed this course with input from marketing industry leaders from a range of organisations. This means you’ll develop the skills employers are looking for. Our industry links and the real-world focus of this course will help you develop the practical knowledge and skills you'll need in a marketing career. To prepare you for a marketing career, you will learn about the three core elements of modern marketing:

  • marketing to consumers and other important stakeholders
  • market research and analytics
  • marketing and its role in society
Key benefits
  • Combine the latest marketing research with industry practice to go beyond the theory
  • Deepen your understanding of contemporary marketing. Our faculty are experts in marketing to consumers, organisations, and society.
  • Develop skills and knowledge to help you create innovative strategies and solutions desired by employers
  • Put what you learn into practice through individual and group projects, including the option to work on a real marketing problem for your summer project
Highly-ranked We're ranked:
  • Top 50 in the world and top 10 in the UK for Marketing in the QS Business Masters rankings 2022
  • 1st in the UK for Marketing in the Complete University Guide 2023 for our BSc Management with Marketing
  • We give you the edge
We combine the latest research with many opportunities to apply it. This will help you stand out from the crowd. You'll develop key professional skills and work with our partner organisations on optional projects from day one. Find out more about optional activities. Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD. Find out more about how we prepare you for career success. Graduate career data 83% of our 2021 graduates were working or had accepted a job offer within three months of completing their degree. View more graduate career data. Building for the future Our new School of Management building opened in June 2022. The latest technology gives you a flexible and modern learning environment. The design focuses on working together, with an open layout to enable effective teamwork. The latest technology will give you a flexible and modern learning environment. The design focuses on working together, with an open layout to enable effective teamwork.   Our new building encourages engagement with other students and academics. A dedicated Employment Hub provides a space for you to meet and network with our industry partners. Learning and teaching You’ll learn from staff with backgrounds and expertise in relevant areas of management. This course has been designed to ensure the available units complement each other to meet its overall aims.

Course details

Modules

This course lasts 1 year. It starts in October 2023 and ends in 2024. Welcome week starts on 25 September 2023. Occasionally we make changes to our programmes in response to, for example, feedback from students, developments in research and the field of studies, and the requirements of accrediting bodies. You will be advised of any significant changes to the advertised programme, in accordance with our Terms and Conditions. Year 1 Semester 1 Compulsory units Applied marketing research Consumer behaviour Contemporary brandscapes Integrated marketing management Responsible marketing Semester 2 You’ll choose 10 credits of optional units. Compulsory units Digital marketing society Integrated marketing management Marketing communications; strategy and practice Optional units Analysing grand challenges in business and society Defining your career goals Entrepreneurship and innovation Equality, diversity and inclusion at work Management consulting Managing retail supply chain relationships Managing strategic partnerships Marketing analytics New product development Project management Summer You’ll have the flexibility to choose one of three options. Optional units Dissertation Entrepreneurial project Practice track

Assessment method

Coursework Presentations Written examination


Entry requirements

British qualifications Type of degree 2:1 (or its international equivalent) in your undergraduate degree. Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing. If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above. We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree. Work experience In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience. English language requirements IELTS You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5. These results must be no more than two years old from the start date of your MSc course. Read more on the IELTS website. IELTS alternatives We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE. Read more about alternative language tests. If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University. Find out more about pre-sessional courses. If you are already studying in the UK If you completed all of your undergraduate studies in: the UK a country where English is the official first language You may be exempt from our English language requirements. Combined offers If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer. Five-week course An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0. Ten-week course An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.


English language requirements


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

Tuition fees can be found on our web pages and are liable to increase annually. UK and Islands fees are regulated by the UK government and are subject to parliamentary approval. For all other fees, you should budget for an increase of up to 5% for every further year of study. For information on tuition fees visit our web pages: http://www.bath.ac.uk/topics/tuition-fees/
Marketing at University of Bath - UCAS