Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Explore the value of digital media in marketing communications and develop a command of cutting-edge digital media practices and communications that will enable you to be innovative, strategic, and creative in your own practice. Why study BA (Hons) Marketing Communications with Digital Media at BU? Study a range of applications, tools, strategies and techniques to understand and engage with contemporary digital consumers

  • Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics
  • Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
  • Co-create academic and professional research with staff including consultancy projects for industry clients
  • At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
  • Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV. You’ll be career-ready with 96% of our Marketing Communication graduates in employment or further study after 15 months. (source DiscoverUni 2022).

Modules

Principles of Marketing & Marketing Communications | Academic & Professional Practices for Marketing Communications | Contemporary Debates in Marketing Communications | Digital Essentials | Consumer & Stakeholder Insights | Integrated Marketing Communications | Digital Consumers | Digital Media Practices | Media Planning | Content Creation | Research Principles and Practice | Brands & Branding | Digital Data Insights | Digital Futures | Dissertation


How to apply

Application codes

Course code:
N593
Institution code:
B50
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 4

Entry requirements

Qualification requirements

AccessBU: AccessBU provides you with the opportunity to tell us about your circumstances that are not always evident in your UCAS application. This widening access initiative also considers relevant criteria such as being in care or if you live in an area with a low participation rate in Higher Education - if you are eligible, your offer could be up to 16 UCAS tariff points below the published tariff. Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis. Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website. Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information. Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.


English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS (Academic) 6.0 with a minimum of 6.0 in writing and 5.5 in all other components, or equivalent.

Unistats information

Operated by the Office for Students
83%
Student satisfaction
90%
Employment after 15 months (Most common jobs)
96%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16250 Year 1
International £16250 Year 1

Additional fee information

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £1,850. Visit Bournemouth University's website for full details.

Provider information

Visit our website

Bournemouth University
Talbot Campus
Fern Barrow
Poole
BH12 5BB


Clearing contact details

Make an enquiry
Future Students Enquiry Team

+44 (0)1202 966777

Course Clearing information

Additional information

From Tuesday 4 July: Lines are open Monday-Thursday, 09:00-17:00, and Fridays 09:00-16:30. Thursday 17 August: Lines are open 07:00-20:00. Friday 18 August: Lines are open 08:00-18:00. Saturday 19 and Sunday 20 August: Lines are open 10:00-15:00. From Monday 21 August: Lines are open Monday-Thursday, 09:00-17:00, and Fridays 09:00-16:30.


Course contact details

Visit our course page
Marketing Communications with Digital Media at Bournemouth University - UCAS