Explore the value of digital media in marketing communications and develop a command of cutting-edge digital media practices and communications that will enable you to be innovative, strategic, and creative in your own practice. Why study BA (Hons) Marketing Communications with Digital Media at BU? Study a range of applications, tools, strategies and techniques to understand and engage with contemporary digital consumers
- Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics
- Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
- Co-create academic and professional research with staff including consultancy projects for industry clients
- At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
- Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV. You’ll be career-ready with 96% of our Marketing Communication graduates in employment or further study after 15 months. (source DiscoverUni 2023).
Year 1: Principles of Marketing & Marketing Communications | Academic & Professional Practices for Marketing Communications | Contemporary Debates in Marketing Communications | Digital Essentials | Consumer & Stakeholder Principles | Integrated Marketing Communications
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 4
AccessBU: AccessBU provides you with the opportunity to tell us about your circumstances that are not always evident in your UCAS application. This widening access initiative also considers relevant criteria such as being in care or if you live in an area with a low participation rate in Higher Education - if you are eligible, your offer could be up to 16 UCAS tariff points below the published tariff. Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis. Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website. Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information. Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.
English language requirements
|IELTS (Academic)||6||IELTS (Academic) 6.0 with a minimum of 6.0 in writing and 5.5 in all other components, or equivalent.|
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|