Course summary
Develop an in-depth, understanding of nuances of language in an international business context. This course will give you a solid understanding of intercultural business communication and a range of issues related to cross-cultural business. You'll be well prepared for a career in international tourism, commerce or marketing. Intercultural business communication deals with the study of communication in intercultural and cross-cultural business contexts. It plays a key role in the global economy and world commerce as it considers cultural differences between international business partners and clients. Please visit our website for course details.
Modules
Subjects include: Intercultural business communication; understanding language in the global workplace; managing cultural diversity in the workplace; advertising as cultural discourse; research methods; dissertation. 1 option module from: Global economic environment; principles and practice of marketing; marketing communications; business skills for event management in the tourism industry; international business event management; European language. 1 option module from: Global marketing; organisational change management; case studies in international tourism; European language.
Assessment method
Dissertation.
Entry requirements
The entry requirement for this course is a Bachelors (Honours) degree at a 2.2 or above, or equivalent. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider equivalent or lesser qualifications if you have sufficient professional work experience within the industry. If English is not your first language you should have an IELTS score of 6.0 overall, with no component below 5.5 (or an equivalent qualification).
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | IELTS 6.0 overall with no component below 5.5. |
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
For Tuition Fee information please visit the specific course page on our website - https://www.napier.ac.uk/study-with-us/postgraduate
Provider information
Edinburgh Napier University
219 Colinton Road
Edinburgh
EH14 1DJ