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Marketing and Brand Management at Bath Spa University - UCAS

Course options

2024 - 2025
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There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

*Expand your practical, theoretical and professional experience with our Master's in Marketing and Brand Management. *

  • Understand customer behaviour and needs in an increasingly challenging and competitive business climate.
  • Keep up-to-date with the ever-evolving role of data in business, and learn to make better decisions – faster.
  • Learn how to incorporate increasing expectations of social responsibility into marketing and brand management strategies.
Marketing and Brand Management at Bath Spa University provides you with the skills and practical experience that organisations need in an ever-changing business environment. It provides opportunities to develop your professional networks, and enables you to experience the aspects of marketing and brand management most relevant to your chosen career path. During the course, you'll combine bespoke marketing and brand management modules with a choice of more general business and management modules. You'll also get the chance to produce a substantial sector-facing body of work in marketing and brand management.

Modules

This course includes or offers the following modules. Please check the programme document for more information on which modules are core, required or optional.

  • Strategic Brand Management
  • Digital Marketing
  • Marketing Analytics
  • Extended Work-Based Placement/Project
  • Dissertation
  • Marketing Management
  • Marketing Communications
  • Entrepreneurship
  • Advanced Academic and Business Skills
  • Creative Enterprise: A New Business Venture
  • Fashion Marketing
  • Research Methods
- Sustainability.

Assessment method

You'll be assessed by a variety of methods that may include:

  • Reports on work-based assignments
  • Research project reports
  • Portfolios
  • Reflective learning and work-experience journals
  • Reviews
  • Proposal papers for projects
  • Funding or events
  • Business plans or strategy documents
  • Project progress reports
  • Project evaluations
  • Presentations
  • Essays
- Exams

Entry requirements

We’re looking for enthusiastic, intelligent, hard-working individuals who have a thirst for knowledge and a passion for skills. You’ll need to be a self-starter, able to work individually and within teams. Normally, you will have a good undergraduate degree in business, marketing or a related subject.

Fees and funding

Tuition fees

England £4298 Year 1
Northern Ireland £4298 Year 1
Scotland £4298 Year 1
Wales £4298 Year 1
Channel Islands £4298 Year 1
Republic of Ireland £4298 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Marketing and Brand Management at Bath Spa University - UCAS