Robert Gordon University

Degree level: Undergraduate
Awarded by: Robert Gordon University, Aberdeen

Digital Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

TEF Gold

Robert Gordon University has opted into the TEF and received a Gold award.

Find out more about the TEF.

This course will provide you with the relevant knowledge and skills to design, deliver and evaluate digital marketing strategies and campaigns, in preparation for a successful career in the industry. You will be introduced to a wide range of technologies and techniques, providing you with an overview of the digital technology landscape and strategic marketing principles of today. You will have the opportunity to use these skills in real-world projects, building a portfolio of practical digital outputs for your CV, through placement and live agency projects. The technical skills you build are globally applicable and in high demand, the modules you study address strategic and theoretical issues that draw on international case studies. With a strong industry influence, and a curriculum that embraces a global outlook, you will develop a unique skillset that prepares you for an increasingly dynamic and creative range of careers, with demand both locally and internationally.

Course details


How to apply

Application deadlines

If your application is completed by the following date, it’s guaranteed to be considered:

15 January

*If you apply after this deadline, universities or colleges don’t have to consider your application if they’ve filled their spaces, so the sooner you apply, the better!

Application codes

You will need these codes when you add a choice to your application.

Course codeP9P3
Institution code R36
Campus nameMain Site - Aberdeen
Campus code-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

QualificationOfferFurther information
UCAS Tariff Not accepted
A level BCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) DMM In a relevant subject.
Access to HE Diploma M: 45 credits P: 15 credits Pass 60 credits to include 45 Level 3 credits at grade Merit. Diploma must be completed in a relevant subject.
Scottish Higher BBBC
International Baccalaureate Diploma Programme 27 points
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) H2, H3, H3, H3
Scottish HNC Pass A relevant HNC will be considered for entry
Scottish HND Pass A relevant HND will be considered for entry
HNC (BTEC) P A relevant HNC will be considered for entry
HND (BTEC) P A relevant HND will be considered for entry

Fees and funding

Tuition fees

EU £1820* Year 1
Scotland £1820* Year 1
England £5000* Year 1
Northern Ireland £5000* Year 1
Wales £5000* Year 1
Channel Islands £5000* Year 1
International £14000* Year 1

*This is a provisional fee and subject to change.

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Marketing at Robert Gordon University - UCAS