Bath Spa University

Degree level: Undergraduate

Business and Management (Marketing)

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Course summary

Marketing Director in the making? Budding entrepreneur? BA (Hons) Business and Management (Marketing) at Bath Spa University is an innovative and creative course offering specialism in marketing. You’ll develop core skills needed to excel in all kinds of businesses and will experience exceptional learning environments, supported by academic staff with business experience who will assist you along the way.

  • Choice of work placement length – 10 months or 10 weeks.
  • Develop as a person to achieve your potential through learning about marketing and how it works.
  • Have the chance to specialise and choose modules that interest you.
  • Develop skills from broad based marketing principles to creating social media marketing campaign and how to market a brand internationally.

Course details


Year One will give you a broad understanding of today’s business environment, from organisational operation, trends in economic thinking, to the importance of data in business. You’ll cover topics such as Organisations and the Business Environment;’ Economics and Globalisation; and Managing Data. In Year Two you’ll take your knowledge and skills forward to focus on the inner workings of businesses, developing the skills that employers look for. Alongside three core modules - Creativity and Innovation; Financial Accounting; and The Marketing Business - there are many optional modules to choose from, including Human Resource Management; Festivals and Events Management; and International Business. Finally, Year Three will see you undertake an in-depth business research project in marketing and gives you the chance to set up a business by yourself or with fellow students. Again, you’ll choose other topics that excite you, from Managing Sustainability to Organisational Strategy. Please refer to our website for further information.

Assessment method

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

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Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Business and Management (Marketing) at Bath Spa University - UCAS