Bath Spa University

Degree level: Undergraduate

Business and Management (Marketing)

Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Develop your marketing knowledge and ideas and explore your creativity in this CIM-accredited Business and Management course.

  • Develop a broad base of specialist marketing skills including social media marketing and branding.
  • Choose either a ten-month or ten-week work placement and apply what you’ve learned in the real world.
  • Join our exceptional community of close-knit students and supportive and experienced academic staff.
From creating attention-grabbing ideas to harnessing the power of influencers, this hands-on Business and Management course will develop you into an effective marketeer. Explore the strategies behind some of the best marketing campaigns and develop the toolkit to take your ideas to the next level. Work with industry-leading, creative and dedicated staff in our close-knit Business School. Whether you’re a Marketing Director in the making or a budding entrepreneur, our Business and Management (Marketing) course will give you a good grounding in the theory and practice of modern marketing.

Course details

Modules

In your first year, you'll gain a broad understanding of today’s business environment – from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation and managing data. In Year 2, focus on the inner workings of businesses and use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement - applying what you’ve learned so far in the real world. During your final year, you'll develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability; organisational strategy; new trends in management; creating and hosting festivals and events; and strategic human resource management.

Assessment method

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.


How to apply

Application codes

Course code:
N500
Institution code:
B20
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements

Qualification requirements


English language requirements

TestGradeAdditional details
IELTS (Academic)6IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

Unistats information

Operated by the Office for Students
64%
Student satisfaction
76%
Employment after 15 months (Most common jobs)
84%
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Business and Management (Marketing) at Bath Spa University - UCAS