Develop your marketing knowledge and ideas and explore your creativity in this CIM-accredited Business and Management course.
- Develop a broad base of specialist marketing skills including social media marketing and branding.
- Choose either a ten-month or ten-week work placement and apply what you’ve learned in the real world.
- Join our exceptional community of close-knit students and supportive and experienced academic staff.
In your first year, you'll gain a broad understanding of today’s business environment – from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation and managing data. In Year 2, focus on the inner workings of businesses and use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement - applying what you’ve learned so far in the real world. During your final year, you'll develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability; organisational strategy; new trends in management; creating and hosting festivals and events; and strategic human resource management.
You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
English language requirements
|IELTS (Academic)||6||IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.|
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|