Birmingham City University

Degree level: Undergraduate

Fashion Business and Promotion

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Course summary

BA (Hons) Fashion Business and Promotion is for students who would love a career in the fashion industry but not as a clothing designer. You’ll be guided and supported by a staff team that brings a wealth of knowledge and experience from industry, and you will combine fashion, creative and business skills to develop your interests across a range of modules, including trends forecasting, buying, visual merchandising, PR, marketing and events management. You'll develop further employability skills with an industry placement in the second year and have opportunities for international exchanges and inspiration trips. This course teaches you the principles of a range of roles within the fashion industry. It will allow you to understand the process of the fashion industry from identifying the trends to buying the product, marketing and PR . All work is course-based, and you will work on live projects and industry-led briefs across the first two years, supported by brands including Superdry, Selfridges, George Asda. You will explore new skills in packages such as InDesign and Illustrator. The course will develop your business knowledge and language, and will prepare you for delivering presentations, writing reports, visual marketing material and range plans, and build confidence in using online resources, independent learning and research.

Course details

How to apply

Application codes

Course code:
Institution code:
Campus name:
Parkside Building Campus
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6with 6.0 in writing and no less than 5.5 in the remaining three skills.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

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Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Fashion Business and Promotion at Birmingham City University - UCAS