Entertainment Management & Analytics (MSc) at LCCM - UCAS


Degree level: Postgraduate
Awarded by: University for the Creative Arts

Entertainment Management & Analytics (MSc) (Taught)

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

LCCM’s MSc in Entertainment Management & Analytics is a specialist master’s degree for career entry or development for those involved or interested in a career in entertainment management. This programme has a particular focus on digital content marketing and decision-making using data insights and practical theory. The 12-month intensive programme aims to help you develop an integrated and critical understanding of the unique nature and defining characteristics of entertainment content, and how research and insights in consumer behaviour can help improve your decision-making and indicate replicable strategies for success in this sector. The academic year begins with Research and Academic Practice and Entertainment Analytics modules, which will see students conduct research using various entertainment data sources, test their ideas, and communicate their findings and reflections in written and spoken arguments. In the second term, students will build on their findings to produce a range of business planning and pitching documents, as well as learning established strategies for digital distribution and marketing of entertainment content. In the final term, learners will undertake a project, guided by tutors, whilst gaining deeper knowledge of innovative professional practice delivered via case studies in leadership, strategic management and entrepreneurial release strategies.


Entertainment Analytics / Research and Academic Practice / Business Planning / Digital Distribution and Marketing / Entertainment Strategies and Professional Practice

Entry requirements

The MSc is intended primarily as a career development programme for current or future executives involved in the production, marketing and distribution of digital entertainment content. To benefit fully from the MSc you should: • be a numerate, business-savvy and computer literate graduate with a Bachelors degree (2.2 minimum) or 4 years relevant sector experience and a Level 3+ qualification. • be able to provide professional references, if applying based on your professional experience. • Personal Statement: the personal statement is an important part of your application and is your chance to tell us what your background and career goals are and why the course interests you. Your ability to communicate effectively is important, so the quality of your writing is a factor in how we make our decision. In particular, we will be looking for you to demonstrate one or more of the following: passion, interest or professional background in the entertainment sector - a comfort with numbers and statistical analysis - knowledge of management and business theory - entrepreneurial drive or clear career ambition - some computing, digital software or programming experience eg. Excel, SQL, Python, Tableau, Google Analytics - good writing, communication and presentation skills EU Applicants: if you are arriving after the UK has left the EU on January 1st 2021, you will require a visa to study in the UK. Please note that LCCM will not be able to sponsor you for a student visa. To find out more information please visit the following page https://www.gov.uk/settled-status-eu-citizens-families/applying-for-settled-status.

English language requirements

Have English language competency equivalent to CEFR Level C1 (7.0 overall, 6.5 in each category) or equivalent if English is not your first language.

Fees and funding

Tuition fees

Republic of Ireland £10500 Whole course
England £10500 Whole course
Northern Ireland £10500 Whole course
Scotland £10500 Whole course
Wales £10500 Whole course
Channel Islands £10500 Whole course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Entertainment Management & Analytics (MSc) at LCCM - UCAS