Marketing is vital for the success of any business. If you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing foundation course – designed in consultation with industry and the professional bodies – will enable you to do just that. On this foundation degree, you’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world. Course Overview If you’re looking for a foundation course in business that will enable you to discover your own personal leadership skills and those of others around you, then this course is for you. Your introductory year has been designed to support you in developing essential university skills and the confidence needed to progress on to our degree level programme. You will study management from a range of perspectives and address the big issues facing modern business. Industry-active tutors and resources will ensure learning stays current. You’ll become business-ready through access to the latest technology. Classroom activities, including leading lectures and mock office environments, will build managerial confidence. Our employer network will provide a strong practical insight, while challenge and creativity will develop your problem-solving, decision-making and team-working skills. On this course you will...
- Develop a thorough understanding of consumer behaviour.
- Explore marketing communications.
- Study digital marketing strategies.
- Nurture the skills needed to bring change to organisations.
- Learn how to communicate effectively.
- Essential University Skills One
- Contemporary Issues and the Media
- Business Innovation
- Essential University Skills Two
- Leading and Managing Individuals and Organisations
- Individual Case Study
- Managing People and Organisations
- The Business Environment
- Introduction to Business Finance
- Fundamentals of Business
- Principles of Marketing
- Management Accounting
- Organisational Behaviour
- Responsibility, Ethics and Sustainability in Practice
- Consumer Behaviour
- Services Marketing
- Managing Operations
- Marketing Communications
- Strategic Analysis
- International Marketing
- Global Business
- Digital Marketing
- Applied Business Research and Analysis (optional module)
- Independent Project (optional module)
- Innovation and Entrepreneurship (optional module)
How to apply
This course is not accepting applications at this time. Please contact the provider to find out more.
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
Mature learners with the level 2 entry requirements and a minimum of 3 years post qualification work experience in a subject relevant occupation where experiential learning may be applied, can undertake a pre-entry assessment of 1500 words
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
Additional fee information
University of Cumbria
Course contact detailsVisit our course page
University of Cumbria
0845 606 1144