University of Cumbria

Degree level: Undergraduate

Business Management with Marketing (with integrated foundation year)

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Marketing is vital for the success of any business. If you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing foundation course – designed in consultation with industry and the professional bodies – will enable you to do just that. On this foundation degree, you’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world. Course Overview If you’re looking for a foundation course in business that will enable you to discover your own personal leadership skills and those of others around you, then this course is for you. Your introductory year has been designed to support you in developing essential university skills and the confidence needed to progress on to our degree level programme. You will study management from a range of perspectives and address the big issues facing modern business. Industry-active tutors and resources will ensure learning stays current. You’ll become business-ready through access to the latest technology. Classroom activities, including leading lectures and mock office environments, will build managerial confidence. Our employer network will provide a strong practical insight, while challenge and creativity will develop your problem-solving, decision-making and team-working skills. On this course you will...

  • Develop a thorough understanding of consumer behaviour.
  • Explore marketing communications.
  • Study digital marketing strategies.
  • Nurture the skills needed to bring change to organisations.
  • Learn how to communicate effectively.
What you will learn You'll get a firm grasp of the fundamentals of Business Management with Marketing in small, medium, and large organisations with sound knowledge. But you won't just learn theoretically about business - you'll be doing it. Our innovative teaching can bolster your management and marketing business practice, because you'll find yourself leading a lecture, or turning the classroom into a boardroom, giving you every opportunity to build your business confidence. Year one
  • Essential University Skills One
  • Contemporary Issues and the Media
  • Business Innovation
  • Essential University Skills Two
  • Leading and Managing Individuals and Organisations
  • Individual Case Study
Year two
  • Managing People and Organisations
  • The Business Environment
  • Introduction to Business Finance
  • Fundamentals of Business
  • Principles of Marketing
  • Management Accounting
Year three
  • Organisational Behaviour
  • Responsibility, Ethics and Sustainability in Practice
  • Consumer Behaviour
  • Services Marketing
  • Managing Operations
  • Marketing Communications
Year four
  • Strategic Analysis
  • International Marketing
  • Global Business
  • Digital Marketing
  • Applied Business Research and Analysis (optional module)
  • Independent Project (optional module)
  • Innovation and Entrepreneurship (optional module)


How to apply

This course is not accepting applications at this time. Please contact the provider to find out more.

Application codes

Course code:
N103
Institution code:
C99
Campus name:
Lancaster
Campus code:
L

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Mature learners with the level 2 entry requirements and a minimum of 3 years post qualification work experience in a subject relevant occupation where experiential learning may be applied, can undertake a pre-entry assessment of 1500 words


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £13575 Year 1

Additional fee information

These fees are for the first year only. For years 2 - 4, the BA or BSc fee will apply. Visit www.cumbria.ac.uk/studentfinance for more information about student fees and finance, and for details about our alumni discount.
Business Management with Marketing (with integrated foundation year) at University of Cumbria - UCAS