Course summary

This BSc Business Analytics course will equip you with the core skills and knowledge needed to pursue a career in this expanding field. With a focus on practical applications and industry-relevant tools, you will learn how to harness data to drive decision-making, solve complex business problems and create innovative strategies. Why choose this course?

• You will learn from leading academics whose cutting-edge research in business analytics, AI and big data directly shapes the course content.

• This course bridges the gap between business strategy and data science, providing you with a well-rounded skill set to tackle complex challenges in diverse industries.

• It emphasises practical, hands-on learning so you can gain experience with industry-standard tools such as Python and Tableau through real-world case studies.

• This course also offers you the chance to follow a Placement route designed to enhance your career prospects, build your professional networks and apply the knowledge and skills you have gained in a work context.

• Birkbeck students are drawn from a diverse range in terms of age and academic, social and cultural backgrounds. This creates a stimulating and supportive learning environment.

• Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of business and management.

• Our academic staff are active researchers, as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

• analytical and critical thinking

• communication and presentation

• identifying challenges and implementing data-informed strategies in dynamic environments

• programming, data analysis and statistical modelling using tools

• collaborating on group projects and fostering teamwork in solving business challenges.

• business analyst

• digital marketing analyst

• business analytics consultant

• research analyst

• project manager

• IT project coordinator.