Digital Communication and Social Media Extended Degree at Richmond American University London - UCAS

Richmond American University London

Degree level: Undergraduate
Awarded by: Richmond, The American International University in London

Digital Communication and Social Media Extended Degree

Course options

Course summary

There are many reasons why taking this Extended Degree option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad. Whatever your starting point, studying this Extended Degree option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city. This is what our Extended Degree option can offer you:

  • Start this programme with lower entry qualifications, see our website for further details
  • A four year, full-time degree programme with an extra summer semester in Year 1, so you can study at your own pace
  • Timetabled English and study skills classes to enhance your knowledge and skills
  • Great student support including a Personal Academic Advisor, with help on housing, health and wellbeing, financial guidance and careers advice from our award-winning Student Affairs team
Would you like to gain the skills to succeed in a digital world? Social media and digital communication have become fundamental to the work and lives of people across the world; revolutionising politics, culture, society, and business. Our BA (Hons) Digital Communication and Social Media programme gives you the practical skills and indispensable knowledge you need to become part of this thriving industry. Combined with a strong theoretical spine, this highly flexible programme is transferable for any workplace or career, whether you wish to build your own brand, aspire to work for a large organisation in a digital role, or envisage doing further study. All of our students at Richmond graduate with both a UK and US degree, opening up international opportunities. Like our other undergraduate programmes, this BA is based on the American liberal arts tradition, which offers a multi-disciplinary approach. That’s why your first and second year will include Scientific Reasoning and Creative Expression, as well as Visual Culture and Advertising Practice. Choose from a range of electives which offer you the option to specialise: from Public Relations Practice to Sonic Media Production, Animation and Motion to Fashion and Media. Your journey on this programme will continue in the third and fourth year, as you study such courses as Mass Communications and Society, Creating Digital Images, Coding and Social Research (developing your research skills), providing valuable knowledge essential for any digital campaign. This programme also has a high practical content as you develop skills in Photojournalism and Web Design, providing an understanding and application of key production processes and professional practices relevant to social media, cultural and communication industries. With this programme you will become an expert marketeer and a highly effective social media user, capable of building a company’s profile. You will gain an understanding of reputation management through digital media, the role of the influencer and how to target your core audiences. This programme allows you to specialise in the areas you’re most passionate about: from marketing and PR to video production, postgraduate study to journalism, web design to building a personal brand, while teaching you essential knowledge and skills, in four key areas:
  • Theories of communication
  • Theories of society
  • Digital media production
  • Professional skills, specifically those sought by the creative industries and media in general such as PR and marketing
This wide-ranging course will empower you with essential skills for the future, giving you everything you need to succeed in a fast-moving and ever-growing industry. For top reasons on why to study this programme, please visit:


The interdisciplinary Liberal Arts approach offers not just breadth but also depth of study and encourages students to make sounds judgments and think independently. A Liberal Arts education is one which encourages you to explore a wide range of subjects and programmes. It reaches across disciplines, building connections between different academic areas such as literature, science, mathematics, writing, business and psychology. Upon entry to Richmond University all students study the Liberal Arts Core Curriculum before specialising in their chosen field.

How to apply

Application codes

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Chiswick Park Campus
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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

GCSEs: Five at grade C or above / grade 4-9 (or equivalent)

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
EU £15645 Year 1
International £15645 Year 1

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Digital Communication and Social Media Extended Degree at Richmond American University London - UCAS