Modules

Foundation Year Personalised Learning Academic Performance Contextual Studies in Media and Design Creative Research in Media and Design Creative Sectors Foundation Major Project Year One Semester 1: The Business of Storytelling Your challenge: Apply your new skills and understanding to roll out a business plan that meets an industry brief for short form content. • Develop and deliver a business plan for short form film that identifies and connects with the target audience. • Learn the basics of business studies, the importance of finance and key budgeting models as they apply to the screen storytelling • Modules: o Business of Storytelling: Business Sense o Business of Storytelling: Industry Skills o Business of Storytelling: Entrepreneur Semester 2: New Platforms: Monetising Content Your challenge: Direct a funding campaign for documentary content across multiple platforms. • Gain knowledge about relevant business models and investment methods and how they apply to multiplatform storytelling. • Learn about digital tools and how these and other strategies are applied to monetise content across new and emerging platforms • Modules: o New Platforms: Business Sense o New Platforms: Industry Skills o New Platforms: Entrepreneur Year Two Semester 3: Be Enterprising: feature film financing Your challenge: Pitch and market a feature film project. • Develop the core concepts of feature film finance and appreciate the importance of the audience’s relationship with fiction. • Learn the market dynamics of the film and television industries, and the role of crowdfunding, sales and acquisitions in the production cycle • Modules: o Be Enterprising: Business Sense o Be Enterprising: Industry Skills o Be Enterprising: Entrepreneur Semester 4: Business Innovation: Using marketing and data Your challenge: Deliver a marketing strategy or branded content campaign against a real-life brief. • Demonstrate understanding of virality, successful marketing models and identify why these are important for audience engagement. • Learn how to use data, analytics and IP to grow online traffic and build brands for relevant formats. • Modules: o Business Innovation: Business Sense o Business Innovation: Industry Skills o Business Innovation: Entrepreneur Year Three Semester 5: Creative Entrepreneurship Your challenge: Launch a project, e.g. film festival or new platform. • Learn different approaches to leadership and management and how these aid a successful entrepreneur. • Adopt key strategies and learn to use relevant tools which will help in the field of project management. • Learn the business dynamics involved in running a film festival from start-up and funding through to marketing and delivery • Modules: o Creative Entrepreneurship: Business Sense o Creative Entrepreneurship: Industry Skills o Creative Entrepreneurship: Entrepreneur Semester 6: New Venture Development Graduate vision and business plan Your challenge: Deliver a project which showcases your business acumen, your talent and entrepreneurial spirit, while outlining where you want to progress to in the world of screen business. • Deliver a self-defined graduation project of any scope that develops your skills in one of six specified areas: creative entrepreneurism, business innovation, audience engagement, marketing or screen enterprise. • Research and discover new techniques or technological methods to support film or content, and learn entrepreneurship while creating a business plan to raise funding. • Modules: o New Venture Development: Business Sense o New Venture Development: Entrepreneur