Luxury Marketing at Glasgow Caledonian University - UCAS

Course options

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Course summary

Luxury marketing within a global context. This course aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership. On graduation you'll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope. The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry. The primary aim is to equip students with a contemporary understanding of luxury marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector. Graduate prospects Our graduates are well-positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.


Our well-established links with industry together with current thinking and research have shaped the structure of the course, which consists of modules, plus a dissertation. Modules: Developing Personal and Professional Competence; Introduction to Research Methods; Luxury Consumer Behaviour; Luxury Branding and Sustainable Marketing; Integrated Marketing Communications; Strategic Marketing of Luxury Goods; Legal Aspects of Brand Management; Digital and Social Media Marketing; Research Project.

Assessment method

Students on this course will be assessed by a mix of exams and continuous assessment.

Entry requirements

UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5. Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

Fees and funding

Tuition fees

Channel Islands £8900 Whole course
Republic of Ireland £8900 Whole course
England £8900 Whole course
Northern Ireland £8900 Whole course
Scotland £8900 Whole course
Wales £8900 Whole course
EU £16200 Whole course
International £16200 Whole course

Additional fee information

Part- time and Distance Learning fees: Distance learning (Home/ RUK/ Republic of Ireland/ Channel Islands): £9,900 Distance learning (EU/ International): £9,900 For part- time fees, please make an enquiry today. Fees are subject to change and published here for guidance only.
Luxury Marketing at Glasgow Caledonian University - UCAS