The BA (Hons) Business Management (Marketing) with Placement Year is aimed at students who have an interest in developing their knowledge of business and marketing, and particularly those who are looking to pursue a career in the business marketing area. Year 1 provides you with a good understanding of the foundations of business alongside the fundamentals of marketing. Years 2 and 3 gives you a thorough grounding in the more specialist concepts and applications of marketing management. In particular students will be exposed to the relational nature of marketing and build an understanding of the primacy of the customer in the digital world. The programme provides the intellectual underpinnings required for a career in a rapidly changing work environment, a rigorous approach to self-awareness and personal development and a significant exposure to the world of work and its current demands through work experience opportunities. The degree is ideal for those interested in a future career in Business or a career in Marketing. The programme offers students a thorough grounding in business and the more specialist concepts and applications of marketing management. Students will be exposed to the relational nature of marketing and how strategic marketing planning and marketing communications can aid the success of the organization in the international context. Students will have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership or the Level 5 Certificate in Leadership and Management dependent on successful completion of modules which are mapped to one of these CMI awards.. This is a good opportunity to develop the skills that are required to become ready for the workplace, while gaining a formal qualification and building a skills portfolio that you can show future employers. This degree offers an excellent grounding in business and marketing and will help students develop decision making and analytical skills as well as acting as a foundation for further study in business or marketing. Furthermore students gain valuable experience in elements of research, presentation and communication skills as well as building team work and problem solving skills, which should be helpful for future employment opportunities. The aim of the course is to prepare students for a career in business and marketing by developing in them the wide range of skills and attributes needed to equip graduates to become valued employees able to make an immediate and effective contribution to the workplace and to become responsible global citizens.
Year One: • Essentials of Management • Academic and Professional Studies • Principles of Marketing • Accounting and Finance • International Business Environment • Managing and Leading People Four Compulsory Modules: • Leading Change • Corporate Responsibility in a Global Context • Economics and Global Trade • Personal and Professional Development Two ompulsory pathway modules: • Customer Behaviour • Marketing Communications in Digital World Year Three: Students who select to undertake a placement year in industry will spend the penultimate year of their BA programme working for an organisation under academic supervision. This supervised work placement will connect them with the employment market. Students will gain job-related skills, awareness of the structure of an organisation, practical problem-solving, responsibility, interpersonal skills in professional settings, and understanding of the unwritten rules of workplaces. They will have the opportunity to reflect on their learning, supervised by an academic supervisor. They will also enrich their CVs with important practical experience. Year Four: Four Compulsory Modules: • Sector Specific Project or Sector Internship or Dissertation • Global Leadership • Strategic Management • Creativity Innovation and Entrepreneurship One Compulsory pathway module: • International Digital Marketing
Assessment is designed to meet the programme and module learning outcomes both academically and professionally in formative form including the preparation and feedback from seminars, workshops, tests and presentations, as well as in summative assessments that contributes to the grade, including individual coursework, group work, projects, in-class presentations, and exams. In particular, as is usual in the sector, this programme involves a considerable amount of group work and group assessment, i.e., as much as 50% of the assessment may take this form.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
In addition we require all applicants to hold GCSE Maths and English Language at grade C or grade 4 or above.
English language requirements
|IELTS (Academic)||6||IELTS 6.0 or above with a minimum of 5.5 in each component.|
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
|Channel Islands||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
Additional fee information
The University of Law
2 Bunhil Row
Course contact detailsVisit our course page
020 3435 4608