Strategic Communication at Loughborough University - UCAS

Course summary

The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations. As part of the programme, you will explore some of the following questions:

  • How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
  • How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
  • Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?
Throughout this master's in Strategic Communication, there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation, and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.


Entry requirements

A 2:2 (55%) honours degree (or equivalent international qualification) in Social Sciences and Humanities, however a large range of other subject areas will be considered.


Fees and funding

Tuition fees

England £11100 Year 1
Northern Ireland £11100 Year 1
Scotland £11100 Year 1
Wales £11100 Year 1
International £22500 Year 1

Additional fee information

The tuition fees shown are for new students commencing the first year of study in the specified year only. The fee stated is for a full-time student undertaking a master’s programme of 180 credits. Part-time students, or those taking a postgraduate certificate or a postgraduate diploma, should divide the published fee by 180 credits and then multiply by the number of credits they are taking to calculate their tuition fees. Fees are reviewed annually and are likely to increase to take into account inflationary pressures.
Strategic Communication at Loughborough University - UCAS