Course summary

Become an expert in successful and innovative marketing and advertising. You’ll use your knowledge of brands and audiences to drive organisational growth. As part of this marketing and advertising course, you’ll:

• Develop a comprehensive knowledge of the structures, concepts and processes involved in marketing, communications and advertising management

• Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, sustainable, ethical and legal frameworks

• Learn to respond effectively to innovative ideas, adapt to changing circumstances, and address complex business, organisational and societal challenges with an open and critical mindset

• Study broader marketing areas such as creativity and digital strategy

• Understand how to use your communications expertise to build relationships with target audiences

• Learn how to support the achievement of business objectives and development through marketing and advertising management

• Have the opportunity to be mentored by experienced marketing practitioners

• 100% of students on BA (Hons) Marketing with Advertising Management were positive about the way teaching staff explain things*

• Optional year-long paid work placement in industry

• Professionally accredited by the Chartered Institute of Marketing (CIM)

• Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business School's guest lecture series

• Use simulation software and real-life activities to replicate decision-making in situations of uncertainty