Course summary

Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. MA Global Advertising and Branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. You’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You'll develop essential practical skills, including how to make a pitch, identify a target audience, build a strategy and evaluate a campaign.