15Jun
PostgraduateCourse summary
Marketing management requires professionals who can combine creative thinking with strategic planning to deliver on the wider business objectives of an organisation. You will need to demonstrate skills in the fields of both management and marketing to succeed as an effective marketing manager. MSc Management (Marketing) is perfect if you do not have a first degree in business or marketing, or relevant work experience in management. As one of our Masters of management pathways, you will study a core spine of management and organisational issues in term one. You will then specialise in marketing and marketing management in your second term where you will explore issues like consumer behaviours, digital marketing, strategic brand communication and marketing innovation. Through these optional modules, you can align your course with your career aspirations so that you graduate with a perfectly tailored Masters degree in marketing and management. MSc Management (Marketing) covers contemporary marketing and management issues, such as:
- the impact of social media on consumer behaviour
- consumer relationships
- brand communication
- marketing strategy
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
Entry requirements
Entry requirements for this course can be found on the University of Essex website.
Fees and funding
Tuition fees
| England | £13650 | Year 1 |
| Northern Ireland | £13650 | Year 1 |
| Scotland | £13650 | Year 1 |
| Wales | £13650 | Year 1 |
| Channel Islands | £13650 | Year 1 |
| EU | £21350 | Year 1 |
| International | £21350 | Year 1 |
| Republic of Ireland | £21350 | Year 1 |
Additional fee information
Fees displayed are for 2023-24 entry. Fees for part-time courses are calculated pro-rata to the relevant full-time fee.
Tuition fees may be subject to annual increases in each year of study in line with inflation.
Provider information
University of Essex
Wivenhoe Park
Colchester
CO4 3SQ