Marketing & Communication for Fashion (Accelerated Degree) at Fashion Retail Academy - UCAS

Fashion Retail Academy

Degree level: Undergraduate
Awarded by: Falmouth University

Marketing & Communication for Fashion (Accelerated Degree)

Course summary

This degree will teach you the technical and aesthetic skills you need to produce, communicate and implement effective fashion marketing campaigns. You’ll learn the theories that underpin marketing principles and develop technical communication and aesthetic skills to help you produce effective marketing strategies. You’ll also discover how communications are fundamental to brand positioning and consumer perception. Through lectures, seminars, tutorials, workshops and projects, you’ll develop the essential marketing and communications skills required to succeed in the fashion industry. You will:

  • Learn the theory behind fashion marketing and retailing, and develop a critical understanding of the fashion retail landscape
  • Be assigned a personal industry mentor to work with throughout the course
  • Develop digital skills in a fashion context, including social media strategy, blogging, publishing and web design
  • Examine new media communication campaigns used to generate awareness and sales for fashion businesses
  • Build your knowledge and skills to develop fashion-focused PR strategies, and learn how to manage a brand’s image through PR strategies
  • Study the cultural, social and economic factors that influence consumer behaviour
  • Take part in masterclasses, work on projects and complete work placements with our industry partners
  • Examine the rise of technology, sustainability and corporate social responsibility and how these affect the industry at all levels
  • Complete a self-directed Personal Professional Project that allows you to demonstrate your skills and knowledge, and contextualise these in alignment with your career goals
Industry Enrichment We work with over 140 brands at the FRA. Our courses include practical, industry-focused content taught by some of fashion’s biggest names to give you valuable skills and work experience. Industry enrichment opportunities include: Industry mentorship scheme: Work with your own dedicated industry mentor throughout your course. You’ll meet a minimum of once a term, and they’ll be there to support and guide you. Work placements: You’ll have a work placement with one of our brand partners each year. In the first year of your undergraduate degree, you’ll complete a three-week work placement. In your second year, your work placement will be either 3 weeks full time or two days a week over 3 months. Talks, masterclasses and live industry projects: Attend talks and masterclasses led by some of the top names in fashion and retail, and complete projects set by industry partners who will give you feedback and advice.

Modules

Throughout the course you’ll develop the skills and knowledge needed for a successful start to your career in fashion marketing, including communication principles, social media marketing strategies and creative and analytical research. You’ll learn through a mix of classes and lectures, individual study, creative projects and industry enrichment that is integrated throughout the course in the form of masterclasses, live projects, mentorship schemes and work placements. Year One The first year of study will give you a comprehensive introduction to marketing and its impact on business and consumers. You’ll explore a wide range of marketing theories and learn about the ethics and regulations surrounding marketing. You’ll investigate contemporary fashion brands and brand identity concepts, as well as innovative communication strategies. Modules:

  • Marketing Fundamentals – 40 Credits
  • Brand Management & Communications – 40 Credits
  • Digital Visual Communication – 40 Credits
  • Study & Research Skills – 20 Credits
  • The Fashion Industry – 20 Credits
  • Consumer & Data Insights – 20 Credits
Year Two In your second year, you’ll investigate emerging contemporary new media communication campaigns and investigate brands that are pushing marketing boundaries across digital and social platforms. You’ll undertake an individualised project that allows you to showcase your professional knowledge and skills. Modules:
  • Digital & Social Media Marketing – 40 Credits
  • Personal Professional Project – 40 Credits
  • Live Project & Industry Experience: Strategic Marketing – 40 Credits
  • Consumer Behaviour – 20 Credits
  • Global Markets – 20 Credits
  • Entrepreneurial Practice – 20 Credits
Course structures and modules can change as part of our curriculum enhancement and review processes.

Assessment method

Our courses are assessed via 100% coursework. The assessment tools include, but are not limited to, professionally relevant projects, essays and presentations.


How to apply

Application codes

Course code:
MAC1
Institution code:
F70
Campus name:
Fashion Retail Academy
Campus code:
F

Points of entry

The following entry points are available for this course:

  • Year 1

International applicants

Unfortunately, we are unable to accept applications from international (non-EU) applicants who require a Tier 4 Student Visa.

Entry requirements

Qualification requirements

If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply


English language requirements

If English isn't your first language, we'll need to see academic proof of your level of written and spoken English. We require a minimum International English language testing system (IELTS) score of 6.0 (or recognised equivalent*). This test must have been taken no earlier than two years before you start at the Fashion Retail Academy. *Recognised equivalents include: Trinity (taken in the UK) - 111, Cambridge ESOL Exams - CAE or FCE, Cambridge English - scale 176, or Common European Framework - C1 or C2


Fees and funding

Tuition fees

EU £11100 Year 1
England £11100 Year 1
Northern Ireland £11100 Year 1
Scotland £11100 Year 1
Wales £11100 Year 1
Channel Islands £11100 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

Each academic year, you might need to pay one-off costs between £50 and £200 for day trips, final portfolios or shows etc. You might also need to pay up to £300 a year for optional study trips and placements. (Costs are approximate)
Marketing & Communication for Fashion (Accelerated Degree) at Fashion Retail Academy - UCAS