Course summary
TEF Silver
Leeds Beckett University has opted into the TEF and received a Silver award.
Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take. As part of your course, you’ll:
- Combine your passion for travel and exploration with a marketing focus
- Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
- Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
- Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
Course details
Modules
Year 1 Core Modules:
- Complexities of Tourism
- Cultures, Ethics & Tourism Encounters
- Industry Insights
- Management & the Tourism Workforce
- Marketing The Tourism Experience
- Understanding Tourism Experiences
- Communicating Consumer Experiences
- Destination Management
- Tourism Entrepreneurship
- International Tour Operations
- Tourism Marketing Research
- Trends in Tourism
- Experiential Marketing
- Individual Project
- Tourism Consultancy Ventures
- Tourism Marketing Strategy
How to apply
15Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
Unistats information
Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.
Fees and funding
Tuition fees
| EU | £9250 | Year 1 |
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| International | £12000 | Year 1 |
Additional fee information
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE