Swansea University has opted into the TEF and received a Gold award. Find out more about the TEF: https://www.ucas.com/undergraduate/what-and-where-study/choosing-course/teaching-excellence-framework-tef-what-you-need-know Our BSc Marketing provides a solid grounding in marketing principles and key management disciplines, which are deemed essential to business management. This programme combines marketing strategy and several contemporary topics of consumer behaviour, marketing research, international marketing and digital marketing, equipping you to think critically about marketing and helping you make informed strategic decisions. It is perfect for those wanting to pursue a dynamic and successful career in marketing. Marketing at Swansea University is currently recognised for its quality research and overall is ranked at 16th in the UK (Complete University Guide 2021). As a student of our Marketing department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team and state-of-the-art Bay Campus buildings and provisions. Our marketing degrees are accredited by the Chartered Institute of Marketing (CIM), as part of the Graduate Gateway Programme, providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation.
For the full programme structure and module breakdown, please visit the School's web pages at www.swansea.ac.uk/som/study-marketing
For details on each module’s assessment criteria, please consult the Module Catalogue within the School's web pages at http://www.swansea.ac.uk/som/. Typically, each module includes a written examination after the taught elements have been completed (so a 15 credit module taken in the first semester will be examined in January) and coursework or continuous assessment consisting of a number of assignments. Assignments may be individual assignments, group assignments, presentations, and business reports. Students thus have every opportunity to develop key-skills in the use of Information Technology to gather, coordinate and present information, and also their confidence in presentation. Typically continuous assessment might count for approximately 30% of the total mark, with examinations weighted at 70% but the proportion can vary considerably between modules.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Bay Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
If you are an International Student, please visit our International pages for more information about entry requirements: http://www.swansea.ac.uk/international/students/requirements/
GCSEs: Minimum of Grade C in Mathematics; and in English or Welsh Language.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
No fee information has been provided for this course
Additional fee information
Course contact detailsVisit our course page
The Admissions Office, Swansea University