Modules

Your first year of study is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of modules include: Marketing, Managing People, Operations Management, Key Skills for Business, The Global Context of Organisation Your second year will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of modules include: Digital Marketing, Marketing Research, Business Analytics, International Marketing, Integrated Marketing Communications, Change Management, Critical Thinking in Entrepreneurship, Contemporary Issues in Tourism, Business and Employment Law, Management Consulting, e-Business Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment. Examples of modules include: Sustainability Marketing, Digital Marketing Management, Strategic Sales Management, Strategic Marketing Planning, Contemporary Issues in Marketing

Assessment method

We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include: • Marketing plan • Video for digital marketing proposal • Application proposal and development • Sales proposal Throughout your undergraduate Marketing degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing. For full breakdown of course structure and assessment, please get in touch with us at: [email protected]

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing