Marketing at Swansea University - UCAS

Course summary

Our BSc Marketing provides a solid grounding in marketing principles and key management disciplines, which are deemed essential to business management. This programme combines marketing strategy and several contemporary topics of consumer behaviour, marketing research, international marketing and digital marketing, equipping you to think critically about marketing and helping you make informed strategic decisions. It is perfect for those wanting to pursue a dynamic and successful career in marketing. As a student of our Marketing department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team and state-of-the-art Bay Campus buildings and provisions. Our marketing degrees are accredited by the Chartered Institute of Marketing (CIM), as part of the CIM Accredited Degree Programme, providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation.


Your first year of study is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of compulsory modules include: • Marketing • Human Resource Management • Operations Management Your second and third years will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of compulsory Marketing modules include: • Consumer Behaviour • International Marketing • Digital Marketing • Social Media Marketing • Marketing Research Your final year will include the choice between an independent dissertation in the area of marketing, or a group consultancy project, which will include both group and individual assessment. For the full programme structure and module breakdown, please visit our webpage at:

Assessment method

We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include: • Marketing plan • Video for digital marketing proposal • Application proposal and development • Sales proposal Throughout your undergraduate Marketing degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing. For full breakdown of course structure and assessment, please get in touch with us at: [email protected]

How to apply

Application codes

Course code:
Institution code:
Campus name:
Bay Campus
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

All applications are considered on an individual basis, with GCSE grades, AS Level subjects and grades, work experience, references and personal statement taken into account. Variable offers are made dependent on subjects studied.

English language requirements

For applicants whose first language is not English we require a minimum overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in each component.

English Language Requirements at Swansea University

Student Outcomes

Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

For the latest fee information, please check the individual course page on our website. Our full range of programmes are listed here: Further information on tuition fees can be found here:
Marketing at Swansea University - UCAS