Sheffield Hallam University

Degree level: Undergraduate

Marketing with Psychology

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Course summary

  • Learn how to apply psychological theory to marketing practice.
  • Understand contemporary marketing and consumer psychology.
  • Gain hands-on experience through placements and live projects.
  • Graduate as a creative, innovative and entrepreneurial marketer.
On this course you’ll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing – developing the skills and attributes that modern employers expect. When you graduate you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour. How you learn You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business and fundamental psychology. You’ll quickly gain a handle on both marketing practice and consumer psychology, undertaking rigorous academic modules and exciting live briefs. You’ll learn the skills employers are looking for – from strategic brand management to marketing innovation and organisational psychology. In doing so, you’ll prepare not only for your first graduate position, but beyond. You learn through
  • lectures
  • seminar-based discussions
  • live client briefs
  • tutorials and workshops
  • experiential learning
  • research projects
Applied learning Work placements We recommend marketing students gain real-world experience through placements. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can range from a short internship to a year-long paid position, and many students find jobs with their placement companies after graduating. Other marketing graduates have gone on to work for Nestlé, Audi, IBM and John Lewis. Live projects You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Work experience projects will also allow you to make connections between your marketing and psychology studies – delivering credible outcomes for clients. Field trips There are field trip opportunities available to all marketing students. These are delivered via the student Marketing Society, and have included a visit to ITV Studios. Networking opportunities We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers. Competitions The live client brief forms part of an external competition. You'll be supported by tutors if you’d like to enter.

Course details


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You can take an optional placement in year three. Year 1 Compulsory modules Marketing Organisations And Society 20 Marketing Research And Employability 20 Positive Psychology 20 Principles Of Marketing 20 Social Psychology 20 Elective modules Advertising, Promotion And Creativity 20 Foreign Language 20 Year 2 Compulsory modules Marketing Metrics 20 Sales And Business Skills 20 Strategic Approaches To Marketing Management 20 Work Based Project: Learning In The Workplace 40 Elective modules Foreign Language 20 Integrated Marketing Communications 20 Service And Retail Marketing 20 Year 3 Optional modules Placement Year Final year Compulsory modules Go-To-Market In The Digital Environment 20 Organisational Psychology 20 Strategic Brand Management 20 The Psychology Of Consumption 20 The Social Psychology Of Digital Media 20 Elective modules Module Credits Communication Concepts For Marketers 20 Foreign Language 20 Relationship Marketing Management 20

Assessment method

Coursework Exams

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Please click the following link to find out more about qualification requirements for this course

English language requirements

TestGradeAdditional details
IELTS (Academic)6with a minimum of 5.5 in each skill

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £13995 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
International £13995 Year 1

Additional fee information

During your placement year you will pay a reduced fee of £1,200.

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Marketing with Psychology at Sheffield Hallam University - UCAS