Course summary

"Top 10 in the UK for Marketing and 6th in the UK for Graduate Prospects (Complete University Guide, 2024). If you want to pursue a career in marketing, our Institute of Data and Marketing (IDM) accredited degree will give you an edge in the job market. With plenty of hands-on learning, you'll cover recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques. You'll also gain practical experience whilst spending a year abroad studying at one of our international partner institutions with the opportunity to learn new skills and enhance your employability. The study abroad year is a unique opportunity to experience another culture, improve your language skills and enhance your CV. With this marketing course, you can: • Gain hands-on experience by designing and running a live digital campaign for real business. • Benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies. • Learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important. • Develop an understanding of how to measure the success of marketing efforts in different types of companies. • Get skills in related topics such as accounting, analytics and strategy. • Learn how to use the latest marketing software and tools. You can also take this course with a paid industrial placement year and gain valuable industry experience."