Course summary

Gain an understanding of marketing strategies and practices in a global context. You'll analyse the marketing environment, culture and varying behaviours, marketing opportunities and strategy options of a range of organisations. Choose to study topics such as measuring marketing performance, cross-cultural marketing and consumption and international strategic management. The skills you acquire will be transferable across marketing management, international brand management, market insight and strategic consultancy. For more information, please visit the programme page: https://www.henley.ac.uk/study/masters/msc-in-marketing-international-marketing