Course summary

The MA in Communications, Media Practice and Public Relations at Swansea University offers a dynamic blend of advanced critical theory and practical experience, equipping you with the skills to analyse, create, and innovate across journalism, PR and digital media. We have designed our 1-year full-time programme (with the option to study over 2 or 3 years part-time) to provide you with a comprehensive understanding of both media theory and its practical application, ensuring that you are well-versed in the critical aspects of media and communications, and can confidently apply this knowledge to your working life. Our course takes a central focus on Public Relations, and you will gain expertise in strategic communication, brand management, media relations, and reputation management. Through the critical analysis of real-world case studies, you will understand the intricacies of creating persuasive narratives, managing crises, and developing campaigns that resonate with diverse audiences, while understanding the ethical considerations and societal impact of your work. Whether you are a new graduate looking to increase your skills and employability through postgraduate study, or a current industry professional working to enhance your career, our course will further your media literacy and critical analytical skills, develop industry-standard content creation and promotional skills, and equip you to take innovative, ethical and inclusive approaches to media production and communication, ready for a dynaic career in media industries. Within all our Media and Communications programmes we strive to be ‘research-led, practice-driven and teaching-focussed’, ensuring that our courses reflect the ever-evolving nature of media and communications theory and practice, both nationally and globally. Our academic colleagues are active researchers in Media and Communications, utilising their knowledge to inform their teaching on changes to the mediascape, its impact on public relations and journalism, and the need for organisations to interact directly with the public and stakeholders. Our close links with industry offer you a wide range of work experience opportunities, including paid and voluntary internships and projects. Not only will you gain insight into the industry and apply your theoretical knowledge within real-world settings, but you will receive career advice from professionals and build connections within the sector, which have led to future employment opportunities for many of our graduates.