Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** Course summary:

  • Study your foundation year, then progress to the full degree.
  • Develop important business skills from the very first day.
  • Undertake applied projects and explore different ways of working.
This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Digital Marketing course. How you learn: All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. The course is suitable if you don't meet the entry requirements for our BA (Hons) Digital Marketing course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree. You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city. You learn through:
  • lectures and seminars
  • case studies
  • presentations
  • self-directed study
  • work placements
  • activities and events
In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study. Applied learning Degree preparation After the foundation year, you will be ready to start the full degree. BA Digital Marketing is an engaging, challenging course designed to give you an in-depth understanding of the continuously evolving and fast-paced digital marketing world, including mobile and social media. Work placements You will have the opportunity to arrange a year-long work placement in between your second and third years of the full degree. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney. Live projects Throughout your full degree course you will be actively learning through exploring and evaluating real-life organisations. In some of these instances, you will select the organisation yourself but in others your tutors will bring the real world into your classroom Networking opportunities We are one of the few universities in the UK to have a student chapter linked to the Chartered Institute of Marketing. The Sheffield Hallam Student Marketing Society is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. runs regular events with local and national employers.

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Contemporary Issues Introduction To Business Organisation Management And Delivery 1 Organisation Management And Delivery 2 Self And Stakeholder Management The Practice Of Business Year 2 - Compulsory modules Introduction To The Digital Environment Market And Digital Analysis Marketing Organisations And Society Marketing Research And Employability Principles Of Marketing Elective modules Advertising, Promotion And Creativity Foreign Language Year 3 - Compulsory modules Digital Technologies Marketing Metrics Mobile And Social Media Sales And Business Skills Strategic Approaches To Marketing Management Elective modules Customer Psychology And Culture Foreign Language Service And Retail Marketing Year 4 - Optional modules Placement Year Final year - Compulsory modules Go-To-Market In The Digital Environment Marketing Innovation And Creativity Strategic Brand Management Strategic Communications In The Digital World The Social Psychology Of Digital Media Elective modules Communication Concepts For Marketers Foreign Language Relationship Marketing Management

Assessment method

Coursework Exam

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

How to apply

Application codes

Course code:
B013
Institution code:
S21
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Foundation

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

Please note the University will only admit students who are aged 18 at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

https://www.shu.ac.uk/courses/marketing/ba-honours-digital-marketing-with-foundation-year/

Additional entry requirements

Other

Please note that the information provided on this web page relates to 2022 courses and is subject to change without notice by Sheffield Hallam University.


English language requirements

TestGradeAdditional details
IELTS (Academic)6If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

https://www.shu.ac.uk/courses/marketing/ba-honours-digital-marketing-with-foundation-year/

https://www.shu.ac.uk/courses/marketing/ba-honours-digital-marketing-with-foundation-year/


Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

EU £15860 Year 1
International £15860 Year 1

Additional fee information

Our tuition fees for UK students starting full-time undergraduate study in 2023/2024 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2022/2023 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200. Our tuition fee for International/EU students starting full-time study in 2023/24 is £15,860 per year. During your placement year you will pay a reduced fee of £1,200.

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Digital Marketing with Foundation Year at Sheffield Hallam University - UCAS