Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Contemporary Issues Introduction To Business Organisation Management And Delivery 1 Organisation Management And Delivery 2 Self And Stakeholder Management The Practice Of Business Year 2 - Compulsory modules Introduction To The Digital Environment Market And Digital Analysis Marketing Organisations And Society Marketing Research And Employability Principles Of Marketing Elective modules Advertising, Promotion And Creativity Foreign Language Year 3 - Compulsory modules Digital Technologies Marketing Metrics Mobile And Social Media Sales And Business Skills Strategic Approaches To Marketing Management Elective modules Customer Psychology And Culture Foreign Language Service And Retail Marketing Year 4 - Optional modules Placement Year Final year - Compulsory modules Go-To-Market In The Digital Environment Marketing Innovation And Creativity Strategic Brand Management Strategic Communications In The Digital World The Social Psychology Of Digital Media Elective modules Communication Concepts For Marketers Foreign Language Relationship Marketing Management

Assessment method

Coursework Exam

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business