Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. See the modules table below for further information. Year 1 Compulsory modules Going Global People, Decisions And Behaviours Preparing For Success Sustainable Innovation Year 2 Compulsory modules Contemporary Marketing Foundations Of Business Foundations Of Digital Marketing Understanding People And Cultures Year 3 Compulsory modules Digital Marketing Planning And Performance Managing Business And Financial Performance For Marketers Professional Development For The Marketer Elective modules Experiential Marketing Events Foreign Language The Corporate Customer The Digital Customer Experience Year 4 Optional modules Placement Year Final year Compulsory modules Consultancy Project In Marketing Managing Brands In A Digital Environment Strategy In The Global And Digital Environment Elective modules Consumer Psychology Contemporary Leadership In Context Marketing In A Global Context

Assessment method

Coursework | Practical

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business