Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Please check the Sheffield Hallam University website for the latest information. Course summary

  • Study the value of marketing, customer engagement and relationship management.
  • Use the latest creative software and analytical tools to design and build campaigns.
  • Experience real-world marketing by analysing the content of leading brands.
  • Explore the future of digital marketing through big data, artificial intelligence and social media.
  • Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.
This course is perfect if you’re fascinated by the future of digital marketing, where customer experience is becoming the foundation on which products and services are developed. You’ll develop your skills as a marketing professional with a strategic mindset, gaining a solid foundation in digital marketing techniques and platforms to support overarching marketing strategies. If you’d like extra preparation before starting degree-level study, we recommend you join the foundation course – which has been designed to encourage exploration and experimentation. How you learn All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. Key Themes Our BA Digital Marketing course is a future-facing degree. You’ll be encouraged to think critically about how big data, artificial intelligence, machine learning and Web 4.0 will impact the marketing landscape – plus how you can leverage these technologies to get ahead. You’ll learn why providing value is more powerful than selling products – and why authentic storytelling is key to creating a brand that customers really care about. We’ll also explore the modern challenges of consumerism and globalisation, learning how to champion environmental and social issues to influence positive change. You’ll find out what it means to reach, engage and convert your audiences with cohesive digital campaigns, social profiles and content they’ll crave. You’ll build campaigns on global platforms like YouTube, TikTok, Instagram, WeChat and Telegram. You’ll then use powerful tools to test and analyse campaign performance, using these insights to optimise results across every stage of the customer journey. Applied learning We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses. Work Placements You will have the opportunity to arrange a year-long work placement, allowing you to graduate with an Applied Professional Diploma to add to your CV. You will also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe and beyond. Live Projects As part of your studies, you’ll take on projects set by external organisations. These allow you to apply your learning to the real world, build your business network and take your first step on your chosen career ladder. You’ll also gain first-hand insights from local experts as they deliver regular guest talks on campus. Entrepreneurial Support We offer award-winning support for entrepreneurs – from free offices and studio space to expert workshops, freelance opportunities and a vast business network ready for you to tap into. With the support of the Hallam i-Lab business hub, you’ll have the opportunity to collaborate with creatives, entrepreneurs and investors across Sheffield. Here, you can form lucrative business networks, brainstorm entrepreneurial ideas and even launch your own venture.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. See the modules table below for further information. Year 1 Compulsory modules Going Global People, Decisions And Behaviours Preparing For Success Sustainable Innovation Year 2 Compulsory modules Contemporary Marketing Foundations Of Business Foundations Of Digital Marketing Understanding People And Cultures Year 3 Compulsory modules Digital Marketing Planning And Performance Managing Business And Financial Performance For Marketers Professional Development For The Marketer Elective modules Experiential Marketing Events Foreign Language The Corporate Customer The Digital Customer Experience Year 4 Optional modules Placement Year Final year Compulsory modules Consultancy Project In Marketing Managing Brands In A Digital Environment Strategy In The Global And Digital Environment Elective modules Consumer Psychology Contemporary Leadership In Context Marketing In A Global Context

Assessment method

Coursework | Practical

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

Please note the University will only admit students who are aged 18 at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Please note that the information provided on this web page relates to 2022 courses and is subject to change without notice by Sheffield Hallam University.

English language requirements

TestGradeAdditional details
IELTS (Academic)6If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £16655 Year 1
International £16655 Year 1

Additional fee information

Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200. Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200. Please refer to our website for up-to-date information on costs and fees:

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Digital Marketing with Foundation Year at Sheffield Hallam University - UCAS